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How to be an Effective Content Marketer

Warc, Millward Brown and Unruly

Friday, 15 August 2014 from 13:00 to 17:00 (SGT)

How to be an Effective Content Marketer

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Ticket Type Sales End Price Fee Quantity
How to be an Effective Content Marketer
This is a free-seating event. S$30 registration is inclusive of GST. Warc GST Reg No: M90368767P
Ended $30.00 $2.00

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Event Details

LAST DAY TO REGISTER!

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We’re bringing ‘How to be an Effective Content Marketer’ to Singapore in August!

Off the back of our sold-out sessions in both Sydney and Melbourne, where we reached over 500 marketers. We can only seat 200 with no expansions, so make sure you register today!


 It's the phrase on every marketer's lips in 2014 - content marketing!

Lauded by online marketing experts and brands alike, this new approach to online marketing focuses on developing and delivering targeted, informative and engaging content to online audiences in the hopes of building relationships and ultimately driving profitable business outcomes.  

While the benefits of content marketing are widely proclaimed, practical knowledge of the ways in which online content can be effectively utilised to drive business success is less well known.

Understand how to be an effective content marketer

In this half day seminar presented by Warc, TrinityP3 and King Content, attendees will gain:

  • A practical understanding what content marketing is and how it works.
  • Insights into global content marketing trends and adoption.
  • Advice on getting organisational buy-in and integrating content marketing within your overall marketing objectives.
  • Instruction and advice on how to become an effective content marketer through strategy development, social media integration and agile data analysis.

Agenda highlights

The Content Revolution 

Presenter: Ed Pank, Managing Director, Warc Asia Pacific

Ed Pank will present key themes and case studies from Warc’s Content Revolution Trends Report. The presentation will cover key trends in content marketing with a focus on how brands are using digital content formats.

 Key themes include:

  • Why content marketing matters and what is fuelling the interest
  • How to drive content discovery
  • Social and real-time: how brands are responding to the news agenda
  • The rise of video: how brands are moving beyond ‘viral’ strategies


Marketer Panel: Overcoming the Challenges of Content Marketing

With the recent explosion of interest in content marketing, many marketers are rushing to embark on projects without adequately preparing for the very real challenges that content marketing poses.

From organisational buy-in and resourcing issues through to technology roadblocks, the average marketer faces a number of challenges when establishing an effective content marketing approach.

Featuring a number of brand marketers who have established successful content marketing processes, this panel will discuss the challenges associated with content marketing and share strategies to overcome them. 

Emcee: Ed Pank

Featured panellists:

Todd Wheatland - Head of Strategy, King Content 

Anton Buchner - Senior Consultant, TrinityP3

Rod Strother - Director, Digital and Social Centre of Excellence, Lenovo

Genevieve Brock - Director, Brand & Marketing, SingTel Digital

Alan Soon - Managing Editor, Yahoo! SEA & Country Manager, Yahoo! Singapore


Managing Content Marketing for Successful Outcomes

Presenter: Darren Woolley, Founder and Managing Director, TrinityP3

While most marketers intend to embrace the benefits of content marketing, many are struggling with issues including strategy development and integration, process management, and structure. Much has been discussed regarding the need to think like a publisher, but in fact it requires a more fundamental approach to the development and implementation of a successful content marketing strategy.

In this presentation, Darren Woolley, founder and Managing Director of TrinityP3, will outline the issues and the requirements to set up a content marketing strategy for success.

 


Content marketing as culture shift: Developing an effective organisational approach

Presenter: Todd Wheatland, Head of Strategy, King Content

The most effective and successful content marketing occurs when organisations embrace content marketing as a process, rather than a project.

In this keynote, Todd Wheatland, an award-winning content marketer and social media expert, will share his experience developing effective content marketing models for multi-national organisations and offer a best practices guide for developing an organisational approach to content marketing.

Key themes include:

  • The importance of organisational buy-in for content marketing
  • Resourcing for content marketing success
  • Defining your brand values and story
  • Activating employees to become content stars

 


All proceeds will be donated to The OCBC-TODAY Children's Fund.

 

Do you have questions about How to be an Effective Content Marketer? Contact Warc, Millward Brown and Unruly

When & Where


The Chamber in Old Parliament House
1 Old Parliament Lane
Singapore, 179429
Singapore

Friday, 15 August 2014 from 13:00 to 17:00 (SGT)


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Organiser

Warc, Millward Brown and Unruly

 

 

http://www.warc.com/

Warc is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

 Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore.

 

http://www.millwardbrown.com/ 

At Millward Brown, we’re passionate about helping clients grow great brands.

We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands.

We know brands that are Meaningfully Different capture more volume share, command premiums and grow their value. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance.

Our team includes some of the most talented market researchers, consultants, storytellers and neuroscience experts in the industry. With offices in 56 countries, we understand the importance of both a global and local focus – and we understand consumers.

Today, many brands are a company's most valuable asset. We can help you manage your brands to drive financial growth and wealth creation for your organization.

- See more at: http://www.millwardbrown.com/footer/about/about#sthash.J3Ei81jE.dpuf

We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands.

We know brands that are Meaningfully Different capture more volume share, command premiums and grow their value. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance.

Our team includes some of the most talented market researchers, consultants, storytellers and neuroscience experts in the industry. With offices in 56 countries, we understand the importance of both a global and local focus – and we understand consumers.

Today, many brands are a company's most valuable asset. We can help you manage your brands to drive financial growth and wealth creation for your organization.


http://unruly.co

Video ad tech company Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.

With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands trust Unruly’s proprietary video stack to reach and engage custom audiences at speed and scale across the Open Web.

Differentiated by a unique data set comprising 1.3 trillion video views and analyzing 116 million social shares per day, Unruly algorithmically predicts content shareability and programmatically targets custom audiences across video, mobile and native ad formats, with guaranteed viewability and brand safety across mobile, tablet and desktop devices to an audience of 1.27 billion monthly.

  Contact the Organiser

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