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$4.5bn of investments in social media technology & $50bn in cost of loyalty programs, & yet 84% of customers still do not see Facebook brand updates, 55% of customers are inactive in loyalty programs & 70% of online communities do not log in. Is Gamification, the lovechild of SoLoMo and Gaming, the magic pill to help these brands increase engagement with their target audience? Does introducing game psychology & making the digital experience more game-like truly improve stickiness & retention?
Speaker: Keith Ng
Co-Founder of Gametize
Keith leads Gametize, a gamification technology & consulting company, where he led a successful pitch about the company's main platform, GameMaki, the Wordpress for games, on ChannelNewsAsia's Angel's Gate Season 1 (http://gametize.com/angelsgate). Keith, together with his team, has worked with companies including Standard Chartered Bank, DBS, & SPH in a bid to disrupt & “gametize” both enterprise & consumer audience engagement, focusing mostly on Mobile & Asia.
Prior to Gametize, Keith launched gamified products in various verticals from dating (famemark.com) to sports. As a pioneer of gamification in the region, he has been invited to speak in various international conferences, including the Gamification Summit in San Francisco. He is passionate about how Gametize's technology can promote the greater good of society & improve lives in fun ways.