SoLoMo Thursday - Why Everybody Hates Your Mobile Advertisement
Thursday, April 25, 2013 from 7:30 PM to 10:30 PM (SGT)
San Francisco, California
London, United Kingdom
PLEASE NOTE CHANGE OF VENUE
Speaker: Christian Geissendoerfer
Christian is the Founder and CEO of YOOSE: the global hyper-local mobile ad network. Responsible for driving the commercial & technical vision for the company as it continues to grow, Christian directs the team servicing a diverse partner, publisher & customer base of brands, agencies & deal sites across global markets. YOOSE counts leading brands such as Audi, Orange, EA Games & Optus to its clients.
Expertise in customer engagement, route-to-market strategies & brand management stems from Christian’s many years of experience working for leading companies such as Lotus Development Corporation, Deutsche Bank & IBM where he held senior positions both in Sales and Marketing across the EMEA region.
Christian is German but resides in Singapore where YOOSE has its global headquarters.
Topic: Why everybody hates your mobile advertisement
As with traditional advertising, mobile ads that fail to engage can do your brand reputation (and budget) more harm than good. So what makes a mobile ad campaign work?
In this session, we’ll examine case studies from successful & not-so successful mobile advertisements from diverse industries – automotive giants and retail chains to entertainment franchises & online companies – to see how the power of SoLoMo can be used to successfully create mobile ads!
- WHY choose mobile ad campaigns?
- HOW to engage consumers using mobile ads?
- WHAT are the big data benefits from behind the scenes that can be used for re-targeting your mobile ads?