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SoLoMo Thursday - Why Everybody Hates Your Mobile Advertisement

Techsailor Group Pte Ltd

Thursday, April 25, 2013 from 7:30 PM to 10:30 PM (SGT)

Singapore, Singapore

SoLoMo Thursday - Why Everybody Hates Your Mobile...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Special | 2 free dessert vouchers!!   more info Ended SGD15.00 SGD0.00
Student's | Must show ID   more info Ended SGD9.90 SGD0.00
Late Bird | Oops Catch No Worms!   more info Ended SGD15.00 SGD0.00
DEAL | This Event + 3 Tixs (Valid 2013)   more info Ended SGD39.90 SGD0.00

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Event Details

PLEASE NOTE CHANGE OF VENUE

 

Speaker: Christian Geissendoerfer

Christian is the Founder and CEO of YOOSE: the global hyper-local mobile ad network. Responsible for driving the commercial & technical vision for the company as it continues to grow, Christian directs the team servicing a diverse partner, publisher & customer base of brands, agencies & deal sites across global markets. YOOSE counts leading brands such as Audi, Orange, EA Games & Optus to its clients.

Expertise in customer engagement, route-to-market strategies & brand management stems from Christian’s many years of experience working for leading companies such as Lotus Development Corporation, Deutsche Bank & IBM where he held senior positions both in Sales and Marketing across the EMEA region.

Christian is German but resides in Singapore where YOOSE has its global headquarters.

 

Topic: Why everybody hates your mobile advertisement

As with traditional advertising, mobile ads that fail to engage can do your brand reputation (and budget) more harm than good. So what makes a mobile ad campaign work?

In this session, we’ll examine case studies from successful & not-so successful mobile advertisements from diverse industries – automotive giants and retail chains to entertainment franchises & online companies – to see how the power of SoLoMo can be used to successfully create mobile ads!

  • WHY choose mobile ad campaigns?
  • HOW to engage consumers using mobile ads?
  • WHAT are the big data benefits from behind the scenes that can be used for re-targeting your mobile ads?

 

Have questions about SoLoMo Thursday - Why Everybody Hates Your Mobile Advertisement? Contact Techsailor Group Pte Ltd

When & Where


NEW VENUE - the CO. (Opp Treasury Building)
75 High Street
Singapore, 179435
Singapore

Thursday, April 25, 2013 from 7:30 PM to 10:30 PM (SGT)


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