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9h-course Marketing for Startups: How to win my first 100 customers?

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9h-course Marketing for Startups: How to win my first 100 customers?

Join this course if you are an entrepreneur or an intrapreneur, who’s curious to learn how to build your business’ marketing strategy -focusing on only the essential tools- to attract your very first 100 customers and more!

About the course:

- This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

- This course is run over 2 days, and includes:

  • Day 1: As per the timing advertised on this page

  • Day 2: Growth Hacking session

Select your preferred date (here) after purchase of this ticket directly with UNFRAMED

- Special: this course has received funding from Skills Future, so you can use your Skills Future credits to pay for the course (Only applicable on full fee- General admission tickets). See details below.

Note: Please bring along your personal laptop for the hands-on activities.

Expected outcomes:

  • How to get your first 100 customers through the most effective marketing channels and tools

  • How to rapidly experiment marketing tools to identify the most time & cost efficient ways to grow your business

  • Given traditional marketing channels are expensive and saturated, how to leverage digital tools to your advantage

  • How to track the most relevant marketing metrics for your business

  • Hands-on exercises in devising your very own marketing strategy customised to your business

Part 1: Getting started with Marketing: Who are my customers and how do I reach out to them? (3h)

  • Learn the must-have marketing tools to developing a strategy for your business

  • Sharpen and deliver your key value proposition to your target audience

  • Define the relevant channels (offline and online) to outreach to your customers

Part 2: Building your marketing strategy to reach out to more customers (3h)

In part 2, expect more practical exercise, where you will put into practice the learning of the day applied to your own business/project, and reviewed by the trainer. Also expect in this part an entrepreneur sharing on the topic of digital marketing, exposing a real case study of how key marketing tools are put into practice.

  • Selecting the right online tools and tracking metrics for your campaigns

  • Exclusive entrepreneur sharing

  • Working and implementing your own campaign with personalised feedback from our trainer

Part 3: Maximising the growth of your business through marketing strategies (3h)

  • What growth hacking is

  • Different stages of the growth hacking model

  • How to build your growth funnel to attract your first 100 customers

  • Devise your growth hacking strategy under the guidance and review of our trainer

About the Facilitator:


Alvin Ng coaches the start-ups of UNFRAMED to move faster, learn faster and validate ideas faster. Through his experience as Co-founder and Product Lead at, he helps equip start-ups with skills and knowledge to validate their ideas accurately to gain the confidence that they are building a viable business, as well as provides guidance on product management and marketing strategy.

Read more:


"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago

"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare

"[Alvin Ng, Growth Hacking workshop] is very experienced trainer who shared a lots of his own practical insights." - Barry Han, Co-founder of Bompipi, 4 years of entrepreneurship experience

“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad

SkillsFuture Singapore has approved funding for this 9h-course.

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory.

How to claim your credit to offset the course fees? Read more.

  1. Attendees have to purchase the course online and will receive a notification of registration confirmation

  2. Attendees log in your account ideally 1-2 days before the course starts. For 1st time user, a 10-15 minute-profile setting is required to fill in.

  3. Attendees to start the claim process: a) Select the course they have purchases and b) upload the registration confirmation as attachment to their claim submission. The claim approval notification takes 1 working day.

  4. Attendees will receive their claim amount by the training provider within 10 business days after the course has happened.

Organizer: UNFRAMED

Supporting Partner:

UNFRAMED reserves the right to revise the programme or change the facilitator should circumstances so warrant. In the event of any change in date or venue, or the cancellation of the event, the participants will be notified prior to the event. Please note that there is no refund for any ticket purchased.

By filling up this event, I hereby agree and consent that my personal data provided in this form may be collected, used, processed and disclosed by UNFRAMED for the purposes of processing my registration to the event, invitations to future events and online surveys; marketing and promotional activities on print and social media, in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.

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