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AIPMM Certified Product Marketing Manager

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ePM Training Services Pte Ltd

35 Selegie Road

#10-29, Parklane Shopping Mall

Singapore, Singapore 188307

Singapore

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Description

Course Description:

Product Management is the function responsible for championing new goods and services within a company’s product portfolio responsible from launch through to obsolescence. This training reviews the stages of the product lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle, important decisions that need to be made within each and special lifecycles that do not follow the normal patterns.

Learning Points:

ü Discover customer insights, identify market trends and create demand for your company’s products from product launch, growth and maturity to its decline.

ü Identify and address important issues that will enable the product to achieve its full potential through market segmentation and distribution channels, understand customer buying behavior,

ü Get a one year AIPMM membership and take the exam to become an AIPMM Certified Product Marketing Manager®.

Who Should Attend

The Certified Product Marketing Manager® certification exam preparation course for anyone involved in the marketing and branding function for goods and services, including pricing, sales orientation and communications strategy maximize the profitability of a company’s product portfolio.

ü Product Managers, Directors and Vice Presidents of Marketing or Product Marketing

ü Executives, Strategic Planners, and others who manage marketing strategy and activities

Development Managers and Leaders looking to move into or interfacing with Product Marketing


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Location

ePM Training Services Pte Ltd

35 Selegie Road

#10-29, Parklane Shopping Mall

Singapore, Singapore 188307

Singapore

View Map

Refund Policy

No Refunds

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