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BAC Network: Branding Ya Kun Kaya Toast Story
Tue 18 October 2016, 12:00 PM – 2:00 PM Singapore Standard Time Singapore Time
12.00 pm to 12.30 pm | Lunch and Networking
12.30 pm to 12.45 pm | Introductions
12.45 pm to 1.45 pm | Keynote: Branding and Marketing: Ya Kun Kaya Toast
1.45 pm to 2.00 pm | Open Networking
Branding and Marketing: Ya Kun Kaya Toast
This kaya toast coffee giant has become one of the most iconic home grown brands.
Join us, as Mr Adrin Loi shares with us how the power of branding has shaped their relationship with their customers.
About the Speaker: Adrin Loi
Mr Loi took over the business of Ya Kun Kaya Toast in 1998. In 2000, he began overseeing the whole food manufacturing facility. He was integral to the Company’s plan for expansion through franchising. The Company has grown from it’s flagship outlet to 53 outlets island wide, and has established a regional presence in Indonesia, Korea, Taiwan, Japan, Philippines, China, Myanmar, Hong Kong, Cambodia and Thailand. As the Executive Chairman of Ya Kun International, Mr Loi is involved in every aspect of the business.