$359.74 – $615.99

Boost Your Email Marketing

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Location

Singapore Book Council Training Room

90 Goodman Road

Block E, #03-32, Goodman Arts Centre

*Please note that there is no lift access to the Training Room, 439053

Singapore

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Description

Email is now the primary channel for marketing communication, yet reader engagement has never been more challenging. How can you be sure that your results are as good as they can be? And how do you persuade new potential customers to sign up, open up, click through – and do all of this on a regular basis?

This workshop takes you from promoting your e-news service to creating emails to engage and get those readers clicking. You will learn how to transform your email marketing to be a cut above that of your competitors, reaching that elusive audience, and more.

*Rachel Maund will also be conducting a workshop on copywriting, click here for more details!

Course Outline:

- The sign-up process: what makes people subscribe - and stay subscribed?

- A non-technical guide to firewalls, spam filters and sender reputation.

- How to write killer subject lines and grab attention in the preview pane.

- Establishing your email "voice", and judging how much you need to say in your emails.

- Format and design, as well as the balance of copy, visuals and links.

- One-off marketing emails, regular newsletters, and the value of automated emails.

- Metrics and benchmarks - how well are your emails performing?

- Customer engagement strategies.

- Managing challenges, from balancing "creative" with templates, to negotiating with colleagues over email content.

Trainer:

Rachel Maund runs training courses internationally on a regular basis. She has worked with Singapore Book Council frequently for the past twenty years. She also conducts in-company training with numerous publishers in the region over the years. She has training courses on multiple occasions in the United States, China, Hong Kong, Europe, the UAE, and Australia. Rachel is the founder of Marketability, a publishing consultancy based in London.

Cancellation of Workshop, Withdrawals & Substitution:
The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us. Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents). Those who inform us later than two weeks before the workshop date will receive a 50% refund. Participants can also opt to attend another course at the same value within the same year.
Upon registration, you are deemed to have read and understood the cancellation, withdrawal and substitution policy and accept the terms contained therein.

*Please note there is no lift to Book Council Training Room (3rd level).

For enquiries, please contact programmes@bookcouncil.sg

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Date and Time

Location

Singapore Book Council Training Room

90 Goodman Road

Block E, #03-32, Goodman Arts Centre

*Please note that there is no lift access to the Training Room, 439053

Singapore

View Map

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