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In today’s ever changing global marketplace, enterprise brand managers face numerous challenges as they strive to successfully develop, position, and express their brands.
Their focus is to ensure that their brands get maximum visibility across an ever-increasing number of channels, including print, web, and social media on platforms ranging from traditional computers to tablets and smartphones.
Besides having to develop innovative strategies for delivering the right messages to the right consumers via the right channels, they also have to work closely with their production and delivery teams to execute these complex strategies effectively.
Brand Management, a two-day intensive workshop which will equip participants with the core knowledge and skills necessary to successfully and profitably manage a brand.
After attending the master class, participants will be able to successfully define, measure, position, revitalise and track their brand.
It will provide a world-class, applied overview of the key challenges of brand management in the 21st Century. Participants will gain a significant strategic edge over competitors and also add significant value to their personal equity within their organisation.
By the end of the course, participants will:
- Understand the importance of powerful brand for your image and business
- Understand successful branding process
- Understand how consumers choose brands and how can brand satisfy social and psychological needs
- Discover the types of decisions involved in managing brands
- Discuss current challenges and opportunities and how powerful brands beat competitors.
When & Where
ITRAININGEXPERT GLOBAL PLT
ITRAININGEXPERT GLOBAL PLT is the corporate training arm of The English Expert Publishing and Training Group established since 1999 by consulting partners with extensive training experience from both the government and corporate sector covering Malaysia, Singapore, Australia, China, Vietnam and Indonesia.
All our trainers are experienced practitioners, professionally certified, dedicated and specialized in their respective fields. Our corporate philosophy is of Total Customers Satisfaction. We carry out our task with integrity and full commitment. We continue to keep abreast with industry developments through individual and ongoing continuing education, in-depth training and consulting that your organization demands and deserves.
For 11 years now and counting, we have trained more than 100,000 people to improving their work productivity, leadership & communication skills, language proficiency, sales, negotiation & presentation skills, workplace management and personal development.
What do we SPECIALISE in?
Put it in an easy way, we specialize in Training and Human Development training and consultancy services covering both soft skills and technical skills, a wide range of courses pertinent to the human capital development of high performing organization.
Why are we outstanding?
The expert speakers and trainers with us are first class consultants of the various industries who receive rave reviews from clients who have attended their workshops and trainings.
As a group, we help you in providing hands-on solutions through practical information sharing to help solve day to day business challenges by developing their human capital, building their brands, advertising their image and marketing their products, placement and outplacement, businesss re-engineering – all with the help and guidance of our multifaceted organization.
We are innovative, we are dynamic, we are solution-based.
We are focused on producing results based on our motto: real life, real situation, real results!
10 REASONS FOR SELECTING US AS YOUR INSPIRING TRAINING PARTNER
- Top class and experts trainers
- Value added service
- Training Needs Analysis before training
- Excellent track record
- Professional support
- Professional coaching and consulting
- Post-training professional support
- Accelerated Learning Methods
- Guarantee high-impact, high-energy delivery. All trainings are attuned to market needs, preparing participants for current and future work challenges
- Reliability- we are in the business with you as your preferred long term training partners when you could continue to count on us in time of needs.