Business Outlook Conference 2023 (GBC)

Navigating the Future: Insights and Strategies for SME Success

This Conference is designed to help SMEs succeed in a changing business environment. Expert speakers will share market outlooks, property insights, and strategies for growth and resilience.

Attendees will also have the opportunity to participate in panel discussions and network with peers.

Event Agenda:

8.15 am - Breakfast Networking

>> Start of Morning : Business Outlook Segment (LT 4)

9.35 am - Economic outlook within ASEAN region in 2023 (focus on SGMY)

Dr Chua Hak Bin, Regional Co-Head, Marco Research of Maybank Singapore

10.00 am - FX volatility in ASEAN region (focus on SGMY)

Mr Saktiandi Supaat, Head of FX Research Global Market, Maybank Singapore

10.20 am - Commercial Property Outlook (focus on SGMY)

Mr Leonard Tay, Head of Research, Knight Frank Singapore

10.40 am - Panel Discussion

Navigating the Future: Insights and Strategies for SME Success

• Mr Joseph Lee, Chairman, Global Business Chambers

• Dr Chua Hak Bin, Regional Co-Head, Marco Research of Maybank Singapore

• Dr Melissa Liow, Asst. Head of School, School of Business & Mgmt, PSB Academy

• Ms Elina Yeo, Head Business Development, Maybank SME Banking

• Mr Leonard Tay, Head of Research, Knight Frank Singapore

11.30 am - Networking Lunch

Afternoon Bonus Sessions:

>> Start of Afternoon : Business Transformation Segment (LT 1)

2.00 pm - Start of Afternoon Session

Introduction to the Global Business Chambers intiiative to help SMEs globally transform and grow their business with our 4 Key Pillars

1. Sales SPEARS Program
2. Leadership Program
3. Staff Wellness Program
4. Goals Setting & Implementation Program

Sales & Marketing Best Practices : Grow your Sales using the SPEARS Framework

S = Software (WhatsApp Marketing Solution)

P = Prospecting (with LinkedIn)

E = Event marketing

A = Account Based Mktg

R = Referral marketing

S = Strategic Selling

WhatsApp Marketing Workshop

The workshop also covers strategies for lead generation, customer outreach, and customer engagement, using WhatsApp as a channel for communication and building relationships with customers. Participants will learn how to leverage WhatsApp automation, broadcast lists, and chatbots to enhance their customer engagement and outreach.

By the end of the session, participants will have gained a comprehensive understanding of how to leverage WhatsApp for marketing and sales automation and will be equipped with practical skills and tools to implement in their businesses. This will enable them to increase their brand awareness, generate leads, engage customers, and convert sales more effectively.

4.00 pm - Business Networking and End of Event

Speakers & Panelists Bio