$60

Cannes Lions 2018 Showcase & Creativity vs Data Forum

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Location

National Design Centre, Auditorium (Level 2)

111 Middle Road

Singapore, Singapore 188969

Singapore

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No Refunds

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Creativity Matters

Come and be inspired by how creativity can be a force for business growth, for positive change and for the greater good of society. You will take away important learnings from this year’s winners and future trends that you can use in your brand's next great work.


If Creativity Matters, What About Data?

Hear from Mr. Tay Guan Hin, Founder and Global Chief Creative Officer of TGH Collective. Guan Hin has over 25 years of experience in the advertising industry and has crafted creative solutions for global brands such as Shell, Johnson & Johnson, Abbott, Unilever and Nestle. He will take us through how data, when used as a component of the creative development, can give rise to strong insights which ultimately deliver value to the brand.


Panel Discussion and Sharing
Creativity vs Data

Following Guan Hin's exposition, we will have a panel discussion. We have assembled a panel of distinguished industry practitioners from brands and agencies. They will share their thoughts on the use of data and creativity and deep-dive into the following questions:

Does data drive creativity or is creativity inspired by data?
Have we given in to playing it safe through the assurance of data and given up on risk-taking ideas that create an impact?
Are creativity and data really at odds with each other?
How can creativity and data work together to drive greater business results?

We will end the day by reconnecting over networking drinks and hors d’oeuvres.


SAA Members are entitled to one complimentary ticket per member organisation. Kindly contact the events team at saaevents@2as.org.sg or Call +65 6338 7739 to get your unique promo code.


This event is supported by:

Association of Accredited Advertising Agents Singapore

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Date and Time

Location

National Design Centre, Auditorium (Level 2)

111 Middle Road

Singapore, Singapore 188969

Singapore

View Map

Refund Policy

No Refunds

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