This 8 hour programme is designed to be fast paced and practical. Courses will be held on Monday and Wednesday, 6pm to 10pm.

This interactive workshop will be conducted with a good blend of instruction, discussions and hands-on exercises. Participants are encouraged to bring their currently digital marketing projects to the class for discussions and practice.

Those attending will leave with a much greater understanding and practical knowledge of digital marketing and how to enhance their online presence.

Note: Participants are required to bring laptop/tablet for hands on exercises.

Participants will learn to create social media presence and social media and search engine marketing campaigns.

Course Content

1. Introduction to Digital Marketing Strategy & Channels

1. Create an online presence and understand online reputation strategy

1. Generate leads using Paid Social
   

1. Generate leads using Paid Search, Adwords, & SEM