Certificate in Digital Marketing Essentials I (SM & SEM) Evenings M & W
Event Information
Description
This 8 hour programme is designed to be fast paced and practical. Courses will be held on Monday and Wednesday, 6pm to 10pm.
This interactive workshop will be conducted with a good blend of instruction, discussions and hands-on exercises. Participants are encouraged to bring their currently digital marketing projects to the class for discussions and practice.
Those attending will leave with a much greater understanding and practical knowledge of digital marketing and how to enhance their online presence.
Note: Participants are required to bring laptop/tablet for hands on exercises.
Participants will learn to create social media presence and social media and search engine marketing campaigns.
Course Content
- Introduction to Digital Marketing Strategy & Channels
- Create an online presence and understand online reputation strategy
- Generate leads using Paid Social
- Generate leads using Paid Search, Adwords, & SEM