Managing digital projects successfully requires us to re-think much of the ‘old’ publishing process. Starting with how we identify projects and the new questions we need to ask: Blended or born digital, how do you decide what’s right for your customers? Will customers pay for it? Can you deliver it at a profit? Do you have the required customer relationships and channels? Includes case examples, templates and models from different book publishing sectors.
- Blended or born digital, how do you decide what’s right for your customers?
- Assessing the potential of your digital project.
- How do we maintain control and make the right decisions to ensure that we deliver profitable publishing to our companies?
- Business models, pricing, product life-cycle, renewals and retention – what will work for your customers?
- Developing and managing digital products - user feedback, agile publishing, Minimum Viable Products (MVPs), content workflows, new content types and use of standards e.g. EDUPUB, QTI (Quiz and Test Interoperability), data & analytics.
What’s the day like?
With just enough technical content so that you understand the issues you most need to, this is delivered by a UK publisher whose experience has encompassed ‘traditional’ print publishing through to born digital, and who also sees the challenges from the perspective of a commissioning editor.
Who should attend?
Editors with responsibility for digital publishing of book related content, whether born digital or ‘add on’ as part of a blended project.
With a 30-year commercial career in education and academic publishing, Linden Harris has held executive and senior leadership roles with leading global companies including Harper Collins, Heinemann, Cengage Learning, and Cambridge University Press.Linden is now building a successful plural career as an independent commercial adviser. Linden helps companies, from start-ups to plcs, with their strategic thinking, to develop business opportunities both in the UK and internationally. She was the Deputy Managing Director: Global Education (Africa, Australia, India, International Examinations, UK) at the Cambridge University Press from 2013-15. She was Director of Publishing and member of Executive Board EMEA at Cengage Learning from 2009 - 2013.
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