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Complete the W_RK with Outsourcing: Build A Content Strategy That Works

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NTUC Centre

Room 701, Level 7

One Marina Boulevard

Singapore, Singapore 018989

Singapore

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Description

Content is everywhere. In today's fast-moving digital world, businesses are fighting for attention to reach out to their audience.

Having a content marketing strategy will help you reach out to your audience in a more effective way.
In this panel discussion, learn what content marketing entails and how you can use it to engage and attract your desired target audience.

Also, hear first hand from our panelists as they share their journey and best practices of content marketing.

What you will learn:
1. What is content marketing?
2. Why content marketing should be part of your marketing strategy
3. How to get started with content marketing and types of content eg. Blogs, Videos, Infographics, etc.
4. How to measure the success of your content strategy
5. Customer success stories on content marketing

Event Agenda
:
3:00pm - Registration
3:30pm - Panel Discussion
4:15pm - Q&A
4:30pm - Networking & Refreshments
5:30pm - End

Panel Speakers:

1. Damien Bray
CEO
Brand New Media Asia
Damien is a industry leader and pioneer with 25 years experience in operating marketing agencies and delivering strong outcomes for hundreds of brands in multiple global markets. Innovative and creative, Damien has a strong track record in delivering impressive ROI and is an experienced enabler in brand building transformation. In 2010, Damien founded Brand New Media in Asia, a full service content marketing agency.

2. Derek Tan
Co-Founder
Viddsee
Derek Tan is the co-founder and chief commercial officer of Viddsee. As an engineer and filmmaker, he aims to empower filmmakers to leverage technology to tell their stories - thus amplifying values in stories at scale. Viddsee is a leading video entertainment platform for short premium content with over 1 billion views powered by data insights and a trusted community.

3. Marie Jeffredo Ho
Regional Head of Enterprise Marketing
MyRepublic
Marie is the Regional Head of Enterprise Marketing at MyRepublic. With 11 years of marketing and advertising experience under her belt, she has worked with numerous brands from multi-national corporations to fast-rising startups. One of the fastest growing telecom providers in the Asia Pacific and the first powered by a regional TelcoTech cloud platform, MyRepublic is a leader in digital transformation and Next Generation networking solutions.

4. Shreyaa Chezhian

Inbound Marketing Consultant, APAC
HubSpot Asia
Shreyaa helps businesses achieve growth and success with winning strategies as an Inbound Consultant in HubSpot Asia. She is an avid digital marketer, trainer and educator. She has a strong focus and passion for Customer Success including building strong relationships with clients, understanding how their businesses work and through the products and services she works with and how she can impact change.

Moderator:

Tesma Gwee
Senior Marketing Manager
ZomWork
An experienced B2B digital marketer, Tesma Gwee has over 10 years of digital experience in global Fortune500 like Salesforce and startup companies, and worked across multi disciplines of digital marketing. She led major marketing projects including implementation of marketing technologies and lead generation campaigns with proven results in marketing pipeline. She is the Senior Marketing Manager at ZomWork, the online freelancing platform which helps businesses connect with the right talent in areas such as design, IT, marketing, copywriting, video production and more.


Supported By: NTUC U SME

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Date and Time

Location

NTUC Centre

Room 701, Level 7

One Marina Boulevard

Singapore, Singapore 018989

Singapore

View Map

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