Important Notice

This programme/event is open to members of the National Library Board, Singapore. Please ensure you have your myLibrary ID on hand before proceeding with the registration. If you do not have a myLibrary ID, you can create one here: https://account.nlb.gov.sg/.

About the Programme

This session will enable participants to deepen their knowledge of content marketing by understanding their audience to give their business an edge. 

In this workshop, participants will learn how taking on the personas of different audience segments will allow businesses to be more targeted in their content marketing. Participants will also discover how keywords assist in creating better content marketing. 

About the Series

Back for the third run, the Future of Work series provides bite-sized yet insightful talks and hands-on sessions that help navigate and make sense of emerging trends and new concepts synonymous with the Future Economy. Look forward to new topics like gamification, content marketing and business continuity planning for work. 

Online Programme/Event Administrative Information

• This programme is conducted entirely online. You may access Zoom via the app or using a web browser
• Please ensure that you enter a valid email address as you will receive an email with the link to the online programme/event near the day of the programme/event
• The link of the programme should not be shared with others
• Do ensure you have a strong internet connection. Using your mobile data is not recommended
• The National Library Board, Singapore (NLB) reserves the right in its absolute discretion to disqualify or refuse admission to any registrant without any reason and notice