Content marketing basics training

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Location

Location

Eon, level 22 conference room

70 Shenton Way

Level 22

Singapore, 079118

Singapore

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Content Marketing Basics by Joe Escobedo, Chief Content Officer For Fortune 1000 Brands

Joe has presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital. He was the first Forbes contributor to cover digital marketing & PR in Asia; Contributed business insights to other top-tier media, such as Inc., & HuffPost. His articles have garnered over 1 million views. He was awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017. Esteemed international companies have sought his counsel, including Prudential, Scholastic, Arkadin, and RS Components. Rated as the #1 speaker at the 2018 ASEAN CMO conference.

Course Content / Brief synopsis:

Participants will learn about the content marketing process, including strategy, creation, distribution and measurement.

Level: Beginner

Who Should Attend:

  • Marketing directors and managers

  • Brand directors and managers

  • Social media / community managers

  • PR / communications directors and managers

  • Content marketing directors and managers

Topics

  • Content marketing framework & strategies

  • Content marketing creation best practices

  • Content marketing distribution tips

  • Content marketing measurement framework


* Topics may change per the Instructor’s discretion.


Learning Outcomes


B. Key Skills (Practical Component)


At the end of this course, participants should be able to:


  • Develop a content marketing strategy

  • Employ the lessons learn to build awareness and/or drive leads for their business

  • Evaluate the success of their content marketing efforts


Please note this schedule may change per the instructor’s discretion.

Requirements

  • ● Attendees must bring along their own laptop to the class.


Duration: half day

Date and Time

Location

Eon, level 22 conference room

70 Shenton Way

Level 22

Singapore, 079118

Singapore

View Map

Refund Policy

Refunds up to 1 day before event

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