Content Marketing Strategy Masterclass

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Warehouse Eight Coworking & Events Space, Makati

La Fuerza Plaza 2241 Don Chino Roces

Makati, 1231 Metro Manila

Makati, NCR 1231

Philippines

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Our Content Marketing Strategy Masterclass will equip you with 4 frameworks, 10 content ideas and a content roadmap made for your business.

About this Event

[SOLD-OUT] Please consider joining our masterclass on

Saturday, June 20, 10am - 12:30pm:

👉 http://bit.ly/CNJuneMasterclass

Our journey in London, Dubai and Singapore, working with clients such as Unilever, Google, Etihad Airways, Oracle and fast-growing startups, packaged and delivered in the most knowledge packed and hands-on workshops you will ever attend!

Walk away with 4 frameworks, 10 content ideas and a content roadmap you can follow to transform your content marketing strategy.

But most importantly learn how to research, ideate and promote your content in a systematic and methodical way.

📍 Venue: Warehouse Eight Coworking & Events Space, Makati

📅 Date & Time: Saturday, 4 April, 10am to 12:30pm

🚀 MASTERCLASS AGENDA:

PART 1: Content Marketing Pillars (30 minutes)

  • Content Marketing fundamentals, what makes content great?
  • Types of Content, how and when to use them
  • Selecting the right channels and how algorithms work

PART 2: Develop a Content Marketing Strategy (1.5 hours)

  • Social Media Content Strategy [FRAMEWORK]
  • 👉 2 examples:
  • B2C (eCommerce Company)
  • B2B (Lead Generation Company)
  • Speed-Brainstorming
  • 👉 Generate 7 Social Media ideas in 15 minutes (Exercise)
  • Evergreen Content Strategy [FRAMEWORK]
  • 👉 Identify 5 long-tail keywords to use (Exercise)
  • Seasonal Content Strategy [FRAMEWORK]
  • 👉 Generate 3 content marketing ideas for seasonal events

PART 3: Content Promotion (30 minutes)

  • Campaign Outreach [FRAMEWORK]
  • Metrics that matter, evaluate and optimise your content
  • Speed-Brainstorming
  • 👉 Generate 7 Social Media ideas in 15 minutes (Exercise)
  • Evergreen Content Strategy [FRAMEWORK]
  • 👉 Identify 5 long-tail keywords to use (Exercise)
  • Seasonal Content Strategy [FRAMEWORK]
  • 👉 Generate 3 content marketing ideas for seasonal events

Q&A Session

🚀 Who is the masterclass for?

  • Digital Marketing Specialists, looking to up-skill
  • Content Marketers, looking to up their game
  • Social Media Specialists, looking for ideas
  • Startup founders, looking to understand the content marketing game
  • Small business owners, looking to make the most out of their social media efforts

... and anyone looking to deep dive in the world of content marketing!

Our aim is to equip with all the know-how you need to upgrade your content marketing strategy and inspire you to come out of your comfort zone to deliver results.

🚀 Your Instructor, Sotirios Seridis:

  • Digital Marketing Instructor at General Assembly, Singapore
  • Performance Marketing Instructor at REVOU
  • Masterclass instructor at Marketing Interactive
  • Guest Blogger at Marketing in Asia
  • Over 10 years of experience working in London, Dubai and Singapore
  • Worked with clients like Unilever, Etihad Airways, Volkswagen and Google
  • Run workshops for UOB, Oracle, Adecco, KBZ and more

** Only 20 seats available **

🤓 Have questions?

Contact Sotirios directly at sotirios@xyzlab.com

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Date and Time

Location

Warehouse Eight Coworking & Events Space, Makati

La Fuerza Plaza 2241 Don Chino Roces

Makati, 1231 Metro Manila

Makati, NCR 1231

Philippines

View Map

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