$30

CRIB X AFFABLE: The Data & Measurement Behind Successful Influencer Marketi...

Event Information

Share this event

Date and Time

Location

Location

The Co at Duxton

99 Duxton Road

Singapore, 089543

Singapore

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Influencer marketing is becoming an increasingly popular topic in the digital marketing scene and brands are using influencers more than ever to raise brand awareness, drive new visitors to their sites and create user-generated content. According to AdWeek.com, the influencer market was estimated to be worth $2 billion in 2017 and set to reach $10 billion by 2020.

It is quite clear that influencer marketing is not something you can ignore.

But before you begin your epic influencer campaign, you need to find and select the influencers you want to work with. This workshop will help you understand how to get started.

We are also offering the opportunity of booking short one on one sessions tailored to specific businesses and their needs. (on a first come, first served basis)

This workshop gives entrepreneurs, business owners and interested persons the opportunity to learn about Influencer Marketing and micro-influencers in specific.

WHAT YOU CAN GET OUT OF THIS WORKSHOP:
- What is an Influencer Marketing and the shift from Celebrity to Micro Influencer
- Who is a micro-influencer
- How does the ROI of Influencer Marketing compare with other digital marketing channels
- How to compensate influencers for sharing about your brand
- Fraud in Influencer Marketing and how to tackle that
- How to measure the effectiveness of influencers
- What influencer content work better
- How to vet influencers and ensure brand safety while engaging influencers
- Who are relevant influencers for your brand in Singapore and in the region

PROGRAMME:
2:00pm: Registration
2:15pm: Introduction - Tjin Lee, Co-Founder of CRIB and Managing Director of Mercury Marketing and Communications
2:30pm: Presentation - Nisarg Shah, Co-Founder and CEO of Affable
3.30pm – 5:00pm: One-on-one sessions, 15 min each (By appointment only. Additional signup required at checkout)

COMPANY DESCRIPTION:
Affable is a Singapore based startup, building AI platform to help brands find authentic and relevant micro-influencers to work with. Using Affable's dashboard, brands can easily identify influencers with fake followers & perform a detailed competitive analysis for influencer outreach.


Nisarg Shah
Co-Founder and CEO – Affable
At Affable, Nisarg works closely with brands helping them use data and insights to plan their influencer marketing strategy. Before founding Affable, Nisarg launched a startup in the Augmented Reality space, prior to which he developed software to automate processes at Goldman Sachs. Nisarg is an alumnus of Indian Institute of Technology.
Fun-fact: He hates sleeping!


PARTNERS


The Co


Disclaimer: CRIB Pte Ltd has a comprehensive Privacy Policy that be followed for any information provided to CRIB Pte Ltd. Specifically, your contact details will be used to compile an attendee list that will be used by: CRIB event organisers; third party event organisers; venues; sponsors; and parties associated with related events. Should you not wish for your details to be used for these purposes, please contact the Perng Aw, perngaw@crib.com.sg, at least two weeks prior to the event.

Share with friends

Date and Time

Location

The Co at Duxton

99 Duxton Road

Singapore, 089543

Singapore

View Map

Refund Policy

No Refunds

Save This Event

Event Saved