Design MasterClass: Verbalizing & Visualizing Emotions for Effective Commun...

Event Information

Share this event

Date and Time

Location

Location

Mega@Woodlands

39 Woodlands Close

Singapore, 737856

Singapore

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

DESIGN MASTERCLASS:

VERBALIZING & VISUALISING EMOTIONS FOR EFFECTIVE COMMUNICATION

Always wonder what your customers really want? This MasterClass will equip you with verbalizing and visualizing techniques so you can discover ideas from your customers so as to create better services from them and in fact differentiate you from competitors. It helps you to turn your customers into your brand advocate because you can show you truly care.

Design educator Sharina Khan and management consultant Yulia Saksen will conduct a MasterClass on the FingerStorming technique to help you create deeper empathy with users and shape successful solutions. Through practical examples and interactive activities, you will learn how your business can stay relevant to the needs and expectations of your customers with this time-tested methodology.


Highlights of this MasterClass include:

      • Contextualizing verbal and non-verbal cues

      • How to uncover insights about Your customers

      • Observational tactics

      • Interview techniques

      • How to put yourself in the shoes of your customer?

      • Q&A with our consultants


      *Light refreshments will be provided before and after the MasterClass*


      Who is this workshop for?

      • Professionals involved in product development, marketing and change management
      • Business owners looking for a major edge in increasingly competitive markets
      • Entrepreneurs who wants to know how to create a strong brand foundation


      About the Trainers

      Sharina Khan

      Sharina Khan is a multi-disciplinary design professional and educator with over 10 years of experience working with global brands designing products and creating customer experiences.

      She co-founded Creativeans to work on experimental and self-initiated projects which garnered much publicity through the many exhibitions across Europe such as Milan, London and Paris.

      Sharina is an expert in design research with strong knowledge on global trends, material innovation and human-centered design. She was awarded a sponsorship by University of Canberra to pursue a PhD in Design to explore future hybrid frameworks in design education.



      About C-Academy

      Established by Creativeans, C-Academy is its educational and research arm that provides organisations and individuals with the knowledge and tools to develop their own creative strengths.

      From branding, design thinking to creative methodologies, our courses are conducted by certified trainers over three hours to three months, customisable according to our client’s requirements. We also strive to be a thought leader on creativity by gathering the best minds to incubate research and methodologies on this subject matter.

      Our mission is to empower organisations to act, think and excel creatively.



      About Creativeans

      Creativeans {pronounced Cre-a-ti-veans | kriːˈeɪti:/ vi.ən/}

      Creativeans is an interdisciplinary creative consultancy based in Singapore, Milan and Jakarta. Our mission is to make the world a more creative place.

      Business leaders trust us to solve their strategic and creative challenges: from branding, business innovation, product design, service design, packaging design to communication design, across all industries and geographies. Guided by our systematic approach and unique methodologies such as BrandBuilder™ and BrandIntel™, we work with mid size companies, small start ups and family owned businesses to create enduring brands.


      As this is conducted in a workshop setting, seats are very limited. Please register your interest today.

      Date and Time

      Location

      Mega@Woodlands

      39 Woodlands Close

      Singapore, 737856

      Singapore

      View Map

      Refund Policy

      Refunds up to 7 days before event

      Save This Event

      Event Saved