US$2,004.95 – US$2,204.95

Discover the Most Liveable City in Asia.

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15 Beach Road

Singapore, 189677

Singapore

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

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Master Class | People-Led Innovation Series


Want to learn how to unlock meaningful customer insights and create revenue-driven solutions for new market development?

This Master Class is right for you!

This Master Class is not theoretical. It is practical, interdisciplinary, immersive and radically people-led innovation programme. It is designed to meet the business needs of the consumer-facing industries which need to understand the consumers’ needs, wants and desires. Together with key thought-leaders in design thinking approach, you will learn how to adopt a user-centric approach to identify market overlap or unexploited potential, and make immediate and positive step-change in your job.

This programme is built on over two decades of experience in creating brand experiences, people-led innovation capability building for leading international brands and Singapore’s transformation into the new Asia’s hub for innovation. It is the only one of its kind in the world and a break from traditional innovation workshops by removing participants’ mental blinders through cultural immersion. It focuses on user-centric innovation approach covering the entire innovation process: conducting fieldwork to uncover the users’ unmet needs, wants and desires, mining powerful insights that can enhance brand experiences and drive revenue, creating an abundance of fresh ideas, evaluating and prioritizing ideas, prototyping winning concepts and testing them with the users.


Discover the Most Liveable City in Asia.

Meet the people from the island nation of Singapore, the epitome of a melting pot, a multiracial, multi-religious society with sunny weather all year long and a colourful mix of local traditions and global influences.


Why Singapore?

The epitome of a melting pot, the island nation Singapore is a multiracial, multi-religious society with sunny weather all year long and a colourful mix of local traditions and global influences. Residents of Singapore enjoy a first-world standard of living amidst a vibrant cultural landscape. The excellent healthcare, housing and education, plus a rich tapestry of green spaces throughout the city are also what contributes to making Singapore one of the best places in Asia to live and raise a family. Its robust economy, highly-educated workforce and excellent connectivity also offer businesses the ideal place to invest with confidence.


You will walk away knowing how to:

• Conduct quick design ethnography to unlock meaningful customer insights,
• Use synthesis techniques to mine insights that can enhance brand experiences and drive revenues,
• Design persona for strategic branding and marketing,
• Create an abundance of ideas,
• Use strategic tools to evaluate and prioritise ideas,
• Prototype winning concepts,
• Test concepts with users, and
• Develop potential enhanced brand experiences and business concept strategies for sustainable competitive advantage.


Participant Profile

This Master Class is designed for mid to senior executives who hold significant responsibility and who want to unlock the potential of people-led innovation approach for their business. Typical participants include CEOs, managing directors, C-suite executives, senior managers, executive vice-presidents, board members and chairpersons. To maximise learning, participants should not come from the same country of the workshop location — SINGAPORE.


Programme Outline

DAY 1
• Understanding the Ground Rules for Effective Innovation
• People-led Innovation Bootcamp
• Understanding User’s Needs, Wants and Desires through Rapid Design Ethnography
• Conducting a Rapid Design Ethnography Fieldwork

DAY 2
• Designing a Persona for Meaningful Innovation and Brand Strategies
• Translating Fieldwork Data into Key Meaningful Insights

DAY 3
• Generating an Abundance of Ideas
• Evaluating and Prioritising Ideas for Sustainable Competitive Advantage
• Exploring New Concepts
• Prototyping New Concepts for User Testing
• Testing New Concepts with Users

DAY 4
• Refining Concepts
• Developing Potential Enhanced Brand Experiences and Business Concept Strategies


The Expert Facilitators

Shang Lim
Shang is Co-Founder and Brand Experience Creator at FreshlyGround. She brings invaluable branding expertise in Asia Pacific and has worked extensively with consumer insights and innovation for businesses large and small. She previously headed a team for the government of Singapore to plan and strategise, then implement programmes and projects that encourage enterprises to adopt Design Thinking strategies.

Thierry Do
Thierry is Co-Founder and Customer Experience Maker at FreshlyGround. Through a career path that spanned over two decades and three continents, Thierry has honed his skills as customer experience maker by deepening his understanding of cultures and people. His experiences include working on the interior design of the first French high-speed train TGV Duplex and putting in place the national Design Thinking framework for Singapore’s transformation into the new Asia’s hub for innovation.


About the Pricing
Price includes
• all training materials
• planned cultural activities during the programme
• light refreshments during the workshop
• a party/networking event
• certificate
• administration fees

Price does not include
• banks transfer fees
• food at meal time
• travel expenses & costs
• visa
• accommodation or any other extra expenses


Register by
29 June 2018
(Seats are limited to 18 participants only)

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Date and Time

Location

15 Beach Road

Singapore, 189677

Singapore

View Map

Refund Policy

Refunds up to 30 days before event

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