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Effective Communications: A Behavioural Research Approach

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Seminar Room

Innovation 4.0

3 Research Link

Singapore, Singapore 117602

Singapore

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People face daily decisions about their health, finances, and environmental footprint. Well-meaning medical doctors, financial advisors, climate scientists and other experts may attempt to develop communications aimed at improving people's judgments and decisions about specific topics. Such communication efforts may fail due to experts lacking insights about the wants and needs of their audience. In this presentation, Professor Wändi Bruin de Bruin will examine the social science behind effective communication development.

Seats are limited, registration is free.

Networking and refreshments will follow.

About the Speaker

Professor Wändi Bruine de Bruin holds a University Leadership Chair in Behavioural Decision Making at the Leeds University Business School, where she also serves as the Director of the Centre for Decision Research. She also holds affiliations with Carnegie Mellon University, the University of Southern California, and the RAND Corporation. In 2015, she was a Visiting Research Scholar at the Dutch Central Bank.

Wändi’s research aims to understand and inform how people make decisions about their finances, their health, and their environmental footprint. Her research interests include judgement and decision making, risk perception and communication, behaviour change interventions, and age differences in decision-making competence.

Wändi is a member the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She served as the co-editor of a special issue on decision-making competence for the Journal of Behavioral Decision Making (2012) and for Frontiers in Psychology (2015) , as well as a special issue on risk communication for Current HIV Research (2015) . She has been a member of an expert panel at the U.S. National Academy of Sciences on the science of science communication, and an expert panel on health product risk communication by the Council of the Canadian Academies.

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Date and Time

Location

Seminar Room

Innovation 4.0

3 Research Link

Singapore, Singapore 117602

Singapore

View Map

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