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With the profusion of information in the printed or on-line form, how much is truly being communicated? With the ease and speed of technology, are we reaching our target audiences better now than ever before? Deeper than before? Are they becoming more engaged with our messages? Are we gaining more ground for our clients, brands and organisations against the competition?
How can we write more effectively and powerfully to ensure that the answer to the above questions is a resounding “yes!”.
This course is designed for those in the profession of writing or editing marketing communication for their clients or their organisations. It aims to arm participants with greater skilfulness in the task of producing marketing messages with more rewarding results. The humdrum and mechanical production line schedule of producing the written word can take a toll on writers’enthusiasm. This course can put the enjoyment and joy back into writing. And that in itself will bear fruit in the quality of the written output.
Be prepared for helpful learning and hands-on practice; segments of teaching interspersed with practical individual as well as group work and discussions.
AIMS
Identifying what is “good” and what is “bad” writing
Understanding your role as a writer or editor of marketing communication
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