Executive Certificate in Strategic Marketing

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Concorde Hotel Singapore

100 Orchard Road

Concorde Hotel, #04-100

Singapore, 238840

Singapore

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Strategic Marketing is an essential tool that gives businesses a competitive edge. It determines specific objectives

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Marketing is globalised; marketing is digitised. Strategic Marketing is an essential tool that gives businesses a competitive edge. It determines specific objectives and drives marketing efforts to reach business goals in any given market situation. This course aims to equip you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the context of increasingly sophisticated and demanding consumers, the digital revolution and globalisation. There will be a focus on product innovation and services marketing. This is an enabling module that through a combination of lectures, seminar activities, group work and group discussions will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix to real-life situations of international companies operating in the global arena and to put forward and test your own individual, innovative, strategic marketing solutions.

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Date and Time

Location

Concorde Hotel Singapore

100 Orchard Road

Concorde Hotel, #04-100

Singapore, 238840

Singapore

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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