US$2,704.95 – US$2,904.95

Explore & Engage in the Enigmatic East.

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Location

Ark Hills South Tower

Minato-ku, Tōkyō-to 106-0032

Japan

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Master Class | People-Led Innovation Series


Want to learn how to unlock meaningful customer insights and create revenue-driven solutions for new market development?

This Master Class is right for you!

This Master Class is not theoretical. It is practical, interdisciplinary, immersive and radically people-led innovation programme. It is designed to meet the business needs of the consumer-facing industries which need to understand the consumers’ needs, wants and desires. Together with key thought-leaders in design thinking approach, you will learn how to adopt a user-centric approach to identify market overlap or unexploited potential, and make immediate and positive step-change in your job.

This programme is built on over two decades of experience in creating brand experiences, people-led innovation capability building for leading international brands and Singapore’s transformation into the new Asia’s hub for innovation. It is the only one of its kind in the world and a break from traditional innovation workshops by removing participants’ mental blinders through cultural immersion. It focuses on user-centric innovation approach covering the entire innovation process: conducting fieldwork to uncover the users’ unmet needs, wants and desires, mining powerful insights that can enhance brand experiences and drive revenue, creating an abundance of fresh ideas, evaluating and prioritizing ideas, prototyping winning concepts and testing them with the users.


Explore & Engage in the Enigmatic East.

Meet the people of Tokyo, a mono-racial society with 98% of the population being Japanese. A city at the top of almost every person's bucket-list, where your senses will be blown away and your imagination stretched.


Why Tokyo?

Tourism in Japan has been given a major boost since Tokyo won its bid to host the 2020 Olympics. With a record 28.69 million tourists in 2017, up 19.3 percent from the previous year and the sixth consecutive yearly increase, none can deny its magical charm. There are not many places in the world that would provide both peculiar and cool forms of entertainment, but also cultural and artisanal at the same time. Tokyo is such a city of many colourful facets; a mix of avant-garde and traditional. A town where the illuminated skyscrapers cohabitate with historic temples, unusual anime shops and cherry blossom-lined streets.


You will walk away knowing how to:

• Conduct quick design ethnography to unlock meaningful customer insights,
• Use synthesis techniques to mine insights that can enhance brand experiences and drive revenues,
• Design persona for strategic branding and marketing,
• Create an abundance of ideas,
• Use strategic tools to evaluate and prioritise ideas,
• Prototype winning concepts,
• Test concepts with users, and
• Develop potential enhanced brand experiences and business concept strategies for sustainable competitive advantage.


Participant Profile

This Master Class is designed for mid to senior executives who hold significant responsibility and who want to unlock the potential of people-led innovation approach for their business. Typical participants include CEOs, managing directors, C-suite executives, senior managers, executive vice-presidents, board members and chairpersons. To maximise learning, participants should not come from the same country of the workshop location — JAPAN.


Programme Outline

DAY 1
• Understanding the Ground Rules for Effective Innovation
• People-led Innovation Bootcamp
• Understanding User’s Needs, Wants and Desires through Rapid Design Ethnography
• Conducting a Rapid Design Ethnography Fieldwork

DAY 2
• Designing a Persona for Meaningful Innovation and Brand Strategies
• Translating Fieldwork Data into Key Meaningful Insights

DAY 3
• Generating an Abundance of Ideas
• Evaluating and Prioritising Ideas for Sustainable Competitive Advantage
• Exploring New Concepts
• Prototyping New Concepts for User Testing
• Testing New Concepts with Users

DAY 4
• Refining Concepts
• Developing Potential Enhanced Brand Experiences and Business Concept Strategies


The Expert Facilitators

Shang Lim
Shang is Co-Founder and Brand Experience Creator at FreshlyGround. She brings invaluable branding expertise in Asia Pacific and has worked extensively with consumer insights and innovation for businesses large and small. She previously headed a team for the government of Singapore to plan and strategise, then implement programmes and projects that encourage enterprises to adopt Design Thinking strategies.

Thierry Do
Thierry is Co-Founder and Customer Experience Maker at FreshlyGround. Through a career path that spanned over two decades and three continents, Thierry has honed his skills as customer experience maker by deepening his understanding of cultures and people. His experiences include working on the interior design of the first French high-speed train TGV Duplex and putting in place the national Design Thinking framework for Singapore’s transformation into the new Asia’s hub for innovation.


About the Pricing
Price includes
• all training materials
• planned cultural activities during the programme
• light refreshments during the workshop
• a party/networking event
• certificate
administration fees

Price does not include
• banks transfer fees
• food at meal time
• travel expenses & costs
• visa
• accommodation or any other extra expenses


Register by
13 July 2018
(Seats are limited to 18 participants only)


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Date and Time

Location

Ark Hills South Tower

Minato-ku, Tōkyō-to 106-0032

Japan

View Map

Refund Policy

Refunds up to 30 days before event

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