Fashion styling exists in various capacities, from editorial shoots, commercial/ad campaigns, fashion shows, events, personal styling, and many other niche jobs. Undeniably, the main job of the fashion stylist is to select clothing and take care of the styling aspect, but do you ever wonder how the result comes together to look impeccable? Apart from creativity, understanding the clients through their brand identity is a vital part of delivering the task!

A brand is a precious commodity and a valuable asset for a company, therefore for a stylist, making a successful campaign is not just about mixing and matching the items but also how the stylist associates the stylings to the brand identity in attracting potential customers.

The webinar's attendees will be equipped with the brand identity fundamental and its importance to the creative direction of the styling process, via these three key constituents – brand essence, brand value, and brand personality.

This webinar will be conducted as follows:

Date: 15th October 2020

Day: Thursday

Time: 11AM – 12PM

Location: Zoom Meeting Cloud

https://us02web.zoom.us/j/83477248767

Meeting ID: 834 7724 8767