In this webinar, you will be introduced to the fundamentals of brand campaign planning, including:

1. How effective branding can drive top-of-mind awareness

2. Using research and trends to derive key insights

3. Brand positioning vis-à-vis key competitors

4. Leveraging both digital and offline touchpoints holistically to optimise your brand presence

About the Speaker

Janet Koh | Client Service Director, Mediacentric Group / Associate Lecturer, Ngee Ann Polytechnic

Currently running Mediacentric Group Pte Ltd with her partner, Janet Koh is an experienced marketing specialist with an interest in creating engaging campaigns and projects for clients across various vertical sectors. With over 17 years in the industry, Janet has helped clients explore out-of-the-box ideas to increase brand awareness and recall with the right activations, be it an event roadshow, guerrilla marketing stunt, sampling activation, mall campaign or others.

Janet is also an experienced educator, having been an Associate Lecturer at Ngee Ann Polytechnic since 2013. Teaching is her passion and she enjoys sharing her knowledge and journey with her trainees.

This webinar is FREE.