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Fruit Ninja Developer Dojo

Microsoft Singapore

Friday, September 14, 2012 at 6:00 PM - Saturday, September 15, 2012 at 4:00 PM (Singapore Standard Time Singapore Time)

Fruit Ninja Developer Dojo

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early-Bird Ended $40.00 $2.25
General Admission Ended $50.00 $2.50

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Event Details


Thank you for purchasing tickets! We'll see you all tomorrow, and hope that you'll have fun and learn lots at the sessions!


Enter into a world of sword slicing and dicing Fruit Ninjas!

An exclusive two-day event has been planned for you to power-up your developer mojo!

On the evening of Day 1, the meetup happens at Sauce for some casual food and drinks! Meet and network with Shainiel Deo, Phil Larson and Richard McKinney, the senseis of Halfbrick Studios, the game development company that brought us the insanely popular Fruit Ninja as well as favourites like Monster Dash and Jetpack Joyride.

Day 2 takes place at the Microsoft Office where you will grilled on how to market your next game, the Halfbrick way, as well as learn some secret game development ninjutsu from Halfbrick's finest!

What are you waiting for? This may be your only chance to learn from some of the most succesful mobile game developers in the region!


Organized by Microsoft Singapore and e27. Read this to learn how you can receive a promo code exclusive to readers!


*NOTE: Ticket price includes 2 beers plus finger food on Day 1 and lunch on Day 2.  Follow the event on twitter #devdojo

**NOTE: Locations are different for both days. Please refer to the agenda for location details.

Fruit Ninja Developer Dojo EDM 700x990


Fruit Ninja Dev Dojo Agenda

Day 1 – 14 September 2012 - Ninja Gathering (Networking Session)

Location: Sauce, 8 Raffles Ave, Esplanade Mall #01-10/12, Singapore 039802

Time: 1800 - 2200


Registration,Welcome Drinks


Introduction to Developer Dojo, Game Development Opportunities on Windows 8


Introduction to Halfbrick

· Halfbrick’s story – Journey to global success

· What it takes to be a  successful indie game developer

· Gaming Industry Trends and how Halfbrick is leveraging it

· What to expect for Day 2 of #DevDojo

· Q&A




Close for the night



Day 2 – Ninja Development Workshop (Marketing and Technical Session)

Location: Microsoft Auditorium #22-01, One Marina Boulevard, SG 018989

Time: 1200 – 1600

1200 - 1300

Registration and Lunch

1300 - 1310


1310 – 1400

Marketing the HalfBrick Way


· Reaching Critical Mass: How Halfbrick reached 100M with Fruit Ninja

· Halfbrick’s growth strategy; cross-platform success stories

· Lessons learned in building a successful game business – what works, what doesn’t?

· Opportunities for game developers on Windows 8

1400 – 1530

Technology Talk

· Demo from Halfbrick - new games (Kinect, W8) …etc

· Building a game like Fruit Ninja- best practices, challenges, frameworks/game engines used

· Leveraging on the Windows 8 platform for game development

1530 -1545

Closing Session


Have questions about Fruit Ninja Developer Dojo ? Contact Microsoft Singapore
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Friday, September 14, 2012 at 6:00 PM - Saturday, September 15, 2012 at 4:00 PM (Singapore Standard Time Singapore Time)

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