Global Asian Brands: Myth or Reality?

The face of business in Asia is changing faster than one can blink one’s eyes. Asian companies that used to be back-end workhorses, manufacturing consumer goods cheaply for Western companies, are slowly realizing the benefits of brands and innovation.

Martin Roll (MBA'99D) will provide case stories on Asian brands, and illustrate how companies can employ branding as successful catalysts for leadership and long-term performance to grow new markets.

Offering insights, knowledge and perspectives on branding as a strategic tool for Asian businesses, Martin Roll will define The 10 Leadership Principles that will drive breakout success, sustain profitability and financial impact in this century.

Martin Roll (MBA'99D) is a world-renowned thought-leader on value creation through brand equity driven by tremendous global experience and insights. He facilitates business leaders and organizations to think bold for future strategies.

Martin Roll (MBA'99D) delivers the combined value of an experienced international business strategist and senior advisor to corporate boards and marketing executives of the world’s largest companies including many corporations in Asia. He brings more than 20 years of management experience and holds an MBA from INSEAD.

He strides the industry-academia continuum and delivers superior value to his global audiences. Every year, he travels 500.000 miles on all continents and speaks at more than 100 global top-level conferences. He is a frequent guest lecturer at INSEAD, Nanyang Business School, CEIBS and several other global business schools.

Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.

Please note that this is not an Accenture, or Accenture sponsored event. Accenture has kindly offered their space to host this event.