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HK Media Coffee: Empower Your PR Messages with Effective Content Marketing...

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Hong Kong

The Hub

1F, Fortune Building, 150-158 Lockhart Road, Wan Chai

Hong Kong, Hong Kong

Hong Kong

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Description

Empower Your PR messages with effective Content Marketing Strategies

Storytelling is an essential technique that communicators should adopt to build brand awareness. With the constant churning of original content, how can brands ensure that their content attracts their target audience? How can brands increase the visibility reach of their content to potential customers through search engine optimization?

In our upcoming Media Coffee event, we have invited four esteemed speakers, who will address ways to enhance storytelling, developing creative communication strategies, and building mutually beneficial relationships with the media.

Topics covered:

  • How to synergize news releases with your communication strategy
  • Ways to build a mutually beneficial relationship with the media
  • How to write engaging stories to improve audience reach
  • Storytelling techniques to attract editors and readers
  • The essence of balancing of editorial and commercial tone in your writing
  • How to develop an effective content marketing strategy

Agenda

2:30 – 3:00 ------------- REGISTRATION

3:00 – 3:10 ------------- WELCOME REMARKS

Royce Shih, VP – Sales & Marketing, PR NEWSWIRE


3:10 – 3:40 ------------- STORYTELLING TECHNIQUES

  • Addressing the curse of knowledge in storytelling - There is no doubt that we understand our subject matter and we would like to deliver all our key messages. But could knowing too much be detrimental to your storytelling?

Nicholas Leong, Account Director, RICE COMMUNICATIONS


3:40 – 4:10 ------------- PITCHING TECHNIQUES

  • What defines good and bad pitches?
  • Technological tools that could enhance your pitches

Nina Xiang, Founder, CHINA MONEY NETWORK


4:10 – 4:40 ------------- DEVELOPING AN EFFECTIVE CONTENT MARKETING STRATEGY

  • How to write engaging stories to improve audience reach
  • Storytelling techniques to attract editors and readers
  • The essence of balancing editorial & commercial tone in your writing
  • How to develop an effective content marketing strategy

Brett Mckeehan, Online Editor, SOUTH CHINA MORNING POST
Michala Sabnani, Branded Content Director, SOUTH CHINA MORNING POST


4:40 – 5:00 ------------- Q&A AND CLOSING REMARKS

5:00 – 6:00 ------------- NETWORKING COCKTAIL RECEPTION

Speakers

  • Nina Xiang is an expert on the Chinese venture capital and technology sector with nearly twenty years of professional financial and business media experience. She is currently an agenda contributor for the World Economic Forum. After graduating as the valedictorian in high school, she went on a distinguished journalism career serving in editorial positions at Bloomberg BusinessWeek, Euromoney Institutional Investor, China Radio International and China Business Network in Beijing, New York, Shanghai, and Hong Kong. Nina founded China Money Network, an artificial intelligence-based platform tracking China’s smart investments and technology innovation. CMN is a premium online media intelligence and data platform bridging China's rising VC/tech industry with the world.
  • Nicholas Leong has close to 15 years communications and journalism experience in Asia Pacific. At Rice Communications, Nicholas’s focus is on providing strategic counsel to the agency’s key clients as well as day-to-day management of accounts. Also, he leads the digital communications team. Nicholas began his career in journalism writing for technology publications in Malaysia before moving on to public relations after a year. He spent around 9 years with PR agency Ming, KH & Associates in Malaysia.
  • Michala Sabnani is tasked with creating engaging content that communicates a brand’s campaign while up-keeping the SCMP tone and values. Prior to joining the SCMP, she spent more than eight years creating video and sponsored content for CNN International. Previously a producer on their special projects unit, Michala has a diverse portfolio ranging from documentaries, travel, and lifestyle to social and digital content.
  • Brett McKeehan is Online Editor at the South China Morning Post, based in Hong Kong. Responsible for digital content distribution across all platforms and products, he manages production, video, social and experimental content teams across wider Asia and the United States. Brett has also held key digital roles at News Corp Australia’s Sydney HQ and worked in newsrooms including the Daily Telegraph and The Sun in London.


  • CEO
  • CMO
  • Marketing Professional
  • Communications Professional
  • PR Professional


Media Coffee is a regional series event organized by PR Newswire with the goal of providing a platform for communications professionals to connect with leading media organizations. Held twice a year, our Media Coffee sessions now run in 6 markets including Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and will continue to expand to cities like Sydney and Seoul in the near future. To learn more about Media Coffee, please visit here.

Terms & Conditions

This event is catered for professionals in the PR, Communications, and Marketing space and the organizers reserve the right to reject any booking for non-related parties. Details of the event may also be subjected to changes at the organizers' discretion.

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Date and Time

Location

Hong Kong

The Hub

1F, Fortune Building, 150-158 Lockhart Road, Wan Chai

Hong Kong, Hong Kong

Hong Kong

View Map

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