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How IBM APAC Turned 500 Employees Into A Social Media and Content Army

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Bloomberg Auditorium

23 Church Street, #12-00

Capital Square

Singapore, 049481

Singapore

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No Refunds

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Description

Join us for our next ACMA Content Conversations where you will learn how IBM inspired their employees to become an army of content creators and social leaders, which drove stunning business results, increased employee engagement and opened doors to new customers and partners.

We're featuring Nishan Weerasinghe, CMO for IBM's Systems for Cloud Platforms Asia Pacific, and Andrea Edwards, The Digital Conversationalist, who worked together across the region to turn IBM's team into social advocates for the business and relentless content creators.

This discussion, hosted by Simon Kearney, CEO and founder Click2View, will look at how they did it, what happened with the IBM team along the way and the results they were able to achieve.

"Social leadership delivers business results, drives employee engagement and builds trust," Andrea says. "It transforms your business from within, puts content marketing at the heart of your business, and drives employee engagement, customer wins, new partnerships, and so much more."

What you will learn:

1. The foundations you must put in place, as well as the mindset necessary to inspire employees to come on board

2. Why so many companies are getting employee advocacy wrong and how they can change their approach to achieve stunning results

3. A look at first-year results, lessons learned, and IBM's focus for the future

If content marketing, employee advocacy, influencer marketing, or social media is your interest, don't miss this unique event. Come along to hear more.

ACMA members attend free. This event is open to non-members and the public for a small ticket fee.

We would like to thank Bloomberg Media for hosting us at their auditorium in the CBD.

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Date and Time

Location

Bloomberg Auditorium

23 Church Street, #12-00

Capital Square

Singapore, 049481

Singapore

View Map

Refund Policy

No Refunds

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