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How to use Gamification and Gameful Design to drive innovation and strategi...

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Adelphi Digital Consulting Group, Melbourne

423 Bourke Street

#level 3

Melbourne, VIC 3000

Australia

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MGIXM Presents: Dr Marigo Raftopoulos

How to use gamification and gameful design to drive innovation and strategic problem solving

Leading global research has now validated the effectiveness of gamification and gameful design as a powerful tool to transform the way we think about and solve our business challenges. In this session Marigo will present key findings from her research and global experience on:
1. Understanding the different types of gamification
2. Outlining the design sprint approach for agile gamification development
3. Learning about the elements that set up your project for success


Bio
Dr Marigo Raftopoulos is a strategic business adviser specializing in innovation using games, gamification and experience design. She is the founder and CEO of Strategic Innovation Lab, and is also an adviser to the European Commission’s Advanced Digital Gaming and Gamification Program and several technology start-ups. Marigo works with a wide range of global clients on accelerating innovation and business transformation using the tools of engagement that are fundamental to game design and gamification. Marigo holds a PhD in enterprise gamification and has widely published her research on gamification frameworks and methodologies.


Format:

6pm – 6:30pm Registration/Drinks

6:30pm – 7:30pm Presentation

7:30pm – 8pm Drinks & networking


Melbourne Gamification and IX Meetup Series:

MGIXM is an event series of bi monthly meetups with speakers from various backgrounds & industries discussing trends and examples of the use of modern audience engagement tactics, gamification and digital interactive experiences.

Learn & discuss the importance of hyper engaging audiences, be it employees, customers, students or other in an ever increasingly digital, noisy and crowded world.

Drinks and light nibbles will also be provided.

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Date and Time

Location

Adelphi Digital Consulting Group, Melbourne

423 Bourke Street

#level 3

Melbourne, VIC 3000

Australia

View Map

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