Social Media Marketing is a form of internet marketing that involves creating content to achieve branding and marketing goals. This includes social media platform content like text, image, videos, links and articles created to engage audiences.

Course Fee: $1305.40After Funding: $975.40 / $207.40 (Above 40yrs old) - Fully Claimable with SkillsFuture Credit

Event Timing: 24th, 26th, 30th Nov 2020 - 8.30 am to 5.30 pm Event Address: International Plaza.Conducted by: AGB

This course is suitable for PMETs that have zero to little knowledge/ skills in using digital platforms.

● Identify the right-mix of Social Media Marketing platforms (eg.Facebook, Instagram, LinkedIn, etc) in relation to business objectives and target customers

● Map out customer journeys using digital marketing funnels and formulate a storyboard for social media content.

● Develop a social media plan to achieve marketing objectives

● Hands-on creation of a social media campaign

● Optimize and measure the success of a social media campaign