$35 – $50

Internationalisation Workshop Series - BRAND EQUITY & DIFFERENTIATION

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Location

Location

Level 7 Room S-1, PwC Building

8 Cross Street

Singapore 048424

Singapore

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Refund Policy

Refund Policy

No Refunds

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Event description

Description

Brand Equity is defined as “the value that a company’s brand adds to its products or services”. Just like having a strong immune system, having a strong Brand Equity protects the business against unforeseen events such as negative word-of-mouth or changing product features as you internationalise your brand.

Register today to find out what it takes to protect your brand and position it for long term success!


Programme (Tentative)

8.30am Registration


9.00am Know Your Brand by Ms Rose Tan, Manager,
PwC Singapore

Understand why a brand owner like yourself should take care of your company’s Brand Equity and how
you can take advantage of this
concept to grow your business.


9.45am Differentiate Your Brand by Mr Joseph Tan,
Consultant, PwC Singapore

Learn about the 13 differentiation strategies for your business to stay on top in the marketplace.


10.30am Q & A


11.00am Networking Session / Tea Break

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Date and Time

Location

Level 7 Room S-1, PwC Building

8 Cross Street

Singapore 048424

Singapore

View Map

Refund Policy

No Refunds

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