Jakarta Media Coffee Event: Boost Your Digital Marketing With PR

Boost Your Digital Marketing With PR

Optimalkan Strategi Digital Marketing Anda dengan PR

The role of PR is traditionally focused on generating brand awareness, and managing public opinion and crisis; while the focus of digital marketing is on identifying target audiences and converting them. While PR and digital marketing leverage on different channels to achieve different desired results, when used strategically, PR can greatly elevate digital marketing efforts and vice versa.

Pada dasarnya, peran PR adalah untuk meningkatkan brand awareness, mengelola opini publik, dan mengatasi krisis, sementara digital marketing berperan untuk mengidentifikasi target audiens dan mengonversi audiens tersebut menjadi pengguna. PR dan digital marketing memang memiliki perannya masing-masing, keduanya pun memiliki cara penyampaian, tolak ukur, dan hasil yang berbeda, namun saat dituangkan menjadi sebuah strategi yang berkesinambungan, PR dan digital marketing dapat saling membantu satu sama lain.

Topics Covered:

• How to Synergize Your PR Activity with Digital Marketing
• How to Work Closely With Media and Influencer
• How to Pitch Your Story with Multimedia Content to Get Top Tier Media Coverage

Dalam acara media coffee kali ini, para pembicara kami akan berbagi mengenai topik-topik berikut:

• Cara menyinergikan aktifitas PR dengan Digital Marketing;
• Cara bekerja sama dengan media dan influencer;
• Cara menyampaikan cerita anda melalui konten multimedia untuk mendapatkan liputan dari media papan atas.

07.45 – 08.15 -------------------- REGISTRATION

08.15 – 08.30 -------------------- WELCOME REMARKS

Royce Shih, VP – Sales Marketing, PR NEWSWIRE

08.30 – 09.00 ----PR AND DIGITAL MARKETING, WORKING TOGETHER

• Benefits of using a digital platform in your marketing campaign
• How to craft your story effectively for news release and content marketing
• How PR can leverage on digital marketing campaign
• Best practices from JWT clients

Harry Deje, Managing Director, Verve & Chameleon – JWT Indonesia

09.00– 09.30 -------SYNERGIZING TRAVELOKA’S PR ACTIVITY WITH DIGITAL MARKETING STRATEGY

• How Traveloka’s PR strategy help optimize its digital marketing campaign
• How to work closely with media and influencers
• Learn from latest online customer behavior trend
• How to handle negative customer reviews

Sufintri Rahayu, PR Director, Traveloka

09.30 – 10.00 ------------- BEST WAYS TO APPROACH TOP TIER MEDIA

• Gain insights into Indonesia’s leading online news portal (Detik.com) newsroom
• The importance of earned media in digital era
• How to write a press release that captivates journalists
• How to pitch better - with multimedia content to get bigger media coverage
• The Do’s and Dont's on a media tour
• How to partner with Detik.com

Fitraya Ramadhanny, Managing Editor of DetikTravel Canal, Detik.Com

10.00 – 11.15 --------------------- PANEL DISCUSSION AND Q&A SESSION

11.15 – 11.45 --------------------- CLOSING REMARKS AND NETWORKING

• Harry Deje: Harry Deje joins J. Walter Thompson Company with a well-rounded experience in communications of more than 20 years from both the client's and agency's sides of the business, covering different sets of communication channels from PR, Digital, Media, ATL and BTL. Some of the proofs of his hard works are several acknowledgements, few to mention are The Best Viral Video Campaign for Opera Software in 2016 and The Best CSR program for XL Axiata in 2010 and 2011. A unique Digital PR Campaign award from Mix Magazine was given for his work on ”XL NetRally 2012”, a PR led program that provided holistic communications approach across all channels.
• Sufintri Rahayu: Sufintri Rahayu has the experience to help the company implements strategic communication strategies. Prior joining Traveloka, she has extensive experience including as Vice President Marketing and Communications for Avrist Insurance, Country Communication Manager for Honeywell, External & Public Affairs for British Petroleum, Communications Advisor for World Bank, Head of Corporate Communications for British American Tobacco. Passionate about driving results, she takes a strategic approach to develop cohesive plans delivering impactful messages to key audiences and stakeholders. Her integrated communication knowledge are best-in-class, enabling business to grow and increase exposure in ways never thought possible.
• Fitratya Ramadhanny: Fitraya Ramadhanny joins Detik.com since 2005, in the begining of transformation era from print to digital media. Today, Detik.com is one of the most visited online news portal in Indonesia with 176 million visitor (Similar Web, Sep 2018). Prior on becoming managing editor for DetikTravel canal, Faya (his nickname) is part of DetikFinance and DetikNews journalist team, covering business, economy and political issue. Now he lead DetikTravel, a team consist of 9 journalist since 2015. His vast knowledge and experience in online journalism, as well as travel/tourism landscape has helped DetikTravel (canal that serving 2 million visitor every day) be a benchmark of trusted online journalism.

• CEO
• CMO
• Marketing Professional
• Communications Professional
• PR Professional

Media Coffee is a regional series event organized by PR Newswire with the goal of providing a platform for communications professionals to connect with leading media organizations. Held twice a year, our Media Coffee sessions now run in 6 markets including Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and will continue to expand to cities like Sydney and Seoul in the near future. To learn more about Media Coffee, please visit here.

Terms & Conditions

This event is catered for professionals in the PR, Communications, and Marketing space and the organizers reserve the right to reject any booking for non-related parties. Details of the event may also be subjected to changes at the organizers' discretion.