Jumpstart Series: Econsultancy's Developing Marketing Plans

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Thank you for registering for Jumpstart Series: Econsultancy's Developing Marketing Plans. A team member will be in touch shortly with course details. If you have any questions, please email Econsultancy's training partner at teamsg@clickacademyasia.com.

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Location

International Plaza

10 Anson Road

#36-01

Singapore, 079903

Singapore

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Sales Have Ended

Ticket sales have ended
Thank you for registering for Jumpstart Series: Econsultancy's Developing Marketing Plans. A team member will be in touch shortly with course details. If you have any questions, please email Econsultancy's training partner at teamsg@clickacademyasia.com.
Event description

Description

Learn the key components of a marketing plan and get a checklist and step-by-step instructions on how to develop one.

The business world is constantly changing, and so marketers need to regularly update their marketing strategies too. To communicate changes to the wider organisation, though, marketers need to write a strategic marketing plan, a task many find difficult.

Whether it’s getting started, knowing what to include or being confident that their plan is complete, marketers are often anxious about the planning process.

This course will help those tasked with marketing planning by talking through the key components of a marketing plan and providing a checklist and step-by-step instructions on how to develop one.

You will:

  • Understanding the strategic marketing planning process
  • Reviewing the essential components of a marketing plan
  • Presenting a new marketing strategy to the business

This course is for anyone – marketers, business leaders or company owners – who would like to understand the strategic marketing planning process and what needs to be included in a marketing plan.

As this is a hands-on course, participants will need to bring their laptops.

Course Fees:

  • S$80 per participant (exclu GST)
  • Exclusive $10 discount to NTUC Members or Econsultancy Paid Subscribers (kindly email TeamSG@clickacademyasia.com with your Full Name and NRIC/FIN to get your exclusive promo code)

NTUC members can claim up to 50% of course fees through UTAP. More information can be found here.

Econsultancy courses in APAC are delivered in partnership with ClickAcademy Asia.

Click here for ClickAcademy Asia's Refund Policy.


About the trainer

Jeff Rajeck (Senior Trainer & Research Analyst, APAC, Econsultancy)

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.


If you have any questions about the course or payment, please email apac@econsultancy.com (call: 6909 9150)

Date and Time

Location

International Plaza

10 Anson Road

#36-01

Singapore, 079903

Singapore

View Map

Refund Policy

Refunds up to 30 days before event

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