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Kuala Lumpur Media Coffee: Achieve Desired Communication Goals through effe...

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Kuala Lumpur

One World Hotel

First Avenue Bandar Utama City Centre

Petaling Jaya, Selangor 47800

Malaysia

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Achieve Desired Communication Goals through effective PR and Social Media Marketing

Public Relations (PR) is important in maintaining and enhancing a business’ brand image, which requires flexibility to adapt to the constantly evolving media landscape. Social media should work seamlessly with your PR strategy in order to better achieve your communication goals.

During our media coffee event, our esteemed speakers will share about these topics:

  • How to optimize your PR Budget and gain the right publicity for your brand
  • How to successfully market a traditional brand in the modern world
  • Social Media and the role it plays in Public Relations
  • How to kickstart your own Influencer Marketing campaign
  • How to leverage on both earned and owned media

9:30 – 10:00 ------------- REGISTRATION

10:00 – 10:05 ------------- WELCOME REMARKS

Royce Shih, VP – Sales & Marketing, PR NEWSWIRE


10:05 – 10:35 ------------- IS BEING DIFFERENT GOOD OR BAD?

  • Is PR still relevant now with the advent of social media, advertising, content creators and on-demand news?
  • How to use your PR budget wisely and effectively
  • Why PR should be viewed as an investment as opposed to an expense
  • "Bad publicity is better than no publicity." Does that old saying still hold true?
  • Marketing a traditional brand in today’s world vs a startup unicorn in a traditional business

Stephen P. Francis, Managing Partner, ARCIS COMMUNICATIONS


10:35 – 11:05 ------------- SOCIAL MEDIA & ITS ROLE IN PR

  • Social media – how it fits into your overall communications strategy
  • Social media tactics – how to achieve your objectives
  • Social media content and video tips
  • Influencers – impact/sourcing
  • Social media & its impact on creating political awareness
  • Managing social media during a Crisis

John Thompson, Senior Counsel, RUDER FINN ASIA


11:05 – 11:30 ------------- THE ESSENCE OF PR PLANNING & EXECUTION

  • The importance of adopting a multi-modal approach to PR and Branding
  • Generating excitement through paid and owned media by creating engaging content that will lead to earned media coverage
  • Going beyond media coverage for branding.

Dato' Beatrice Nirmala, CEO, IBR ASIA GROUP


11:30 – 12:00 ------------- Q&A AND CLOSING REMARKS

12:00 – 13:00 ------------- NETWORKING LUNCH

  • Stephen P. Francis brings more than two decades of experience to his role as Founder and Managing Partner of Arcis Communications, a leading homegrown consultancy that does work regionally from its base in Kuala Lumpur. Securing clients primarily through referrals, Arcis Communications works with clients drawn from well-respected and leading brands that range from start-ups to Fortune 500 organizations. His consulting experience includes established leaders like Microsoft, Sapura, E&O Property, Maybank, WTA, Giant, Jr NBA, Cold Storage, MTV Asia, PGA, the National Geographic Channel.
  • Dato' Beatrice Nirmala has helmed The IBR Asia Group since its founding in 1997, growing it from a 1 magazine entity into an Integrated Communications Hub with a dedicated Publishing wing, PR, Digital Marketing, and HR Development divisions. In October 2010, she became the first Malaysian and Southeast Asian woman to be a panelist at the APEC Women Entrepreneurship Summit in Gifu, Japan, which was attended by women private and public sector leaders from 18 countries.
  • John Thompson has 40 years’ experience in media and public relations working in Australia, Asia, and the United States. John specializes in social media, crisis management, and integrated communications strategies. He has managed communication responses for a wide range of critical incidents: from terrorist attacks to political scandals; from natural disasters to major crime; and from industrial incidents to large-scale industrial disputes. His career in journalism – as a reporter, producer, presenter, and news editor – means he has a deep understanding of the most effective ways to manage reputational issues. He has led, arguably, some of the world’s leading social media teams and driven revolutionary change in the social and digital media functions of the New South Wales Police and international military organizations, resulting in an increase in public confidence and trust in those organizations.

  • CEO
  • CMO
  • Marketing Professionals
  • Communications Professionals
  • PR Professionals

Media Coffee is a regional series event organized by PR Newswire with the goal of providing a platform for communications professionals to connect with leading media organizations. Held twice a year, our Media Coffee sessions now run in 6 markets including Taiwan, Hong Kong, Singapore, Indonesia, Vietnam, Malaysia, and will continue to expand to cities like Sydney and Seoul in the near future. To learn more about Media Coffee, please visit here.

Terms & Conditions

This event is catered for professionals in the PR, Communications, and Marketing space and the organizers reserve the right to reject any booking for non-related parties. Details of the event may also be subjected to changes at the organizers' discretion.

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Date and Time

Location

Kuala Lumpur

One World Hotel

First Avenue Bandar Utama City Centre

Petaling Jaya, Selangor 47800

Malaysia

View Map

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