Launching A Successful Business - Optimised Entrepreneurship

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81 Geylang Road

(5 mins walk from Kallang MRT)

Singapore 389199


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Event description


Launching a Successful Business

This practical step-by-step approach is designed to help aspiring entrepreneurs gain years of critical business experience which is necessary for making informed decisions towards starting their very own small businesses. It is designed to aid aspiring entrepreneurs find better success by giving them a clear perspective of what they should do along every step of the way toward starting their own business. Gain valuable business exposure from the analogies of numerous true cases and products & learn the time proven roadmap to starting successful small businesses from scratch.

​Learning Outcomes:

  • Understanding what entrepreneurship is & what makes a business great

  • Exploring the pros and cons of online and offline businesses

  • Applying design thinking and idea creation to conceptualise a business

  • Conducting market research to analyse trends & needs through ground sensing

  • Analysing competitors through SWOT analysis

  • Drafting a practical business plan that summarises the business

  • Implementing sales strategies to promote products and services

  • Employing good customer service to retain customers

  • Applying to start a business

Programme Outline

Day 1


* What is Entrepreneurship?

* Reasons for small business success and failure

* Analysing latest business trends

* Understanding the pros and cons of offline vs online businesses

* What makes a business idea great?

* Building networks to develop networth

* Start-up networking sites Idea Creation

* What is design thinking and the process involved?

* The art of brainstorming for ideas

* Validating product or idea viability

* Developing a low-cost prototype/concept


* Importance of marketing

* Traditional purchasing model

* Modern purchasing model

* Customer decision journey

* Social media engagement

* Understanding the practical approach to marketing 4Ps

* Developing a unique brand and message

* Creating a marketing plan

Day 2

Market Research

* What is market research?

* Understanding why market research is necessary

* Exploring the uses of market research

* Evaluating key questions that need to be asked in a market research

* Understanding market research methods

* Exploring sources of information for research

* Conducting SWOT analysis to understand competitors better Business Planning

* Understanding the importance and practical use of a Business Plan to the start-up business

* Drafting a basic business start-up action plan incorporating the main elements

* Setting goals and objectives

* Tips for an excellent business plan


* Exploring possible marketing channels for start-ups Sales

* Top traits of successful people

* Definition of active selling

* Stages of sales cycle

* Building on market research to identify sales targets

* Strategies to develop high-potential prospect list

* Building product knowledge

* Differentiating between features and benefits

* Business acquisition strategies and tactics

* Applying to start the business


This is a SkillsFuture approved program. Full course fees can be paid via SkillsFuture Credits. Please note that funding via SkillsFuture Credits is only applicable for Singapore Citizens, 25 years old and above. Those outside of the category interested in enrolling for the course would require cash payment. Instructions for payment via SkillsFuture Credits will be provided after registration.

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81 Geylang Road

(5 mins walk from Kallang MRT)

Singapore 389199


View Map

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