The ‘Gartner Future of Sales 2025’ report predicts that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels."

Why use LinkedIn for B2B prospecting?

• More efficient than cold phone calls or in-person prospecting, as some parts of the process can be semi-automated

• Accurate research and qualified prospects for higher conversions

• Rejections are less personal and less emotional

Here's what you will learn during this insightful 2-hour webinar:

• How to develop and customise a B2B digital sales process flow to achieve effective prospecting, follow-up, and closing in a coordinated manner to maximise revenue and sales, without using paid ads.

• The importance of optimising all aspects of your LinkedIn profile to increase your authority, visibility, and discovery.

• A step-by-step approach on how to leverage LinkedIn Sales Navigator and little-known strategies to research and shortlist qualified prospects via a variety of outreach methods i.e., Connection Request, InMail, E-mail, and Phone.

• Uncover proven strategies to increase prospect response rates through message personalisation, creation of a follow-up sequence, and persuasive sales scripting.

• How to use LinkedIn automation tools to semi-automate the prospect outreach and follow-up process. This method allows you to scale your LinkedIn outreach efforts and response rates significantly!

• Tactics to push qualified LinkedIn prospect data into a Customer Relationship Management (CRM) system

• And much more!

Register now as slots are limited!

Speaker Profile

Fabian Lim

Fabian is a serial online entrepreneur with over 18 years of management consultancy and digital transformation experience. After a six-year stint with Deloitte Consulting, he ventured into digital marketing. Today, he is the Founder of WorldInternetAcademy.com and one of Asia’s foremost Omni-Channel Marketing experts, having trained over 10,000 practitioners over the past 10 years worldwide.

He is also founding director of ClickMedia Pte Ltd, a digital marketing agency established in 2008 that specialises in Omni-Channel Marketing - specifically E-Commerce Marketing, Conversion Rate Optimization, Facebook Marketing, Google Search & Display, Search Engine Optimization, Content Marketing, Web Analytics, Usability Analysis, E-mail Marketing, Marketing Automation, and Chatbot Marketing.

His online marketing clients include multi-national companies, public sector organisations, top regional and local brands in the telecommunications, high technology, education, and retail industries including Nanyang Technological University, Singapore Polytechnic, Estee Lauder, Asia Pacific Breweries, Bausch & Lomb, Fujitsu, Pet Lovers Centre, FarEastFlora.com, LunchActually, Natures-Glory.com, and IDS Aesthetics.

In 2016, he founded FlightSchool.sg - Singapore's first private flying school for aspiring aviators. From Sept 2017 to Jan 2019, he led Yellow Pages Singapore on a digital transformation journey as Chief Executive Officer. In fact, in just 8 months, he turned Yellow Pages from a traditional print publisher into a profitable digitally transformed organisation.

Fabian has been extensively featured in top news media and publications like The Sunday Times, Business Times, Channel News Asia, NTV7, 8TV, Straits Times Razor TV, The Star, New Straits Times, Sin Chew Daily, Lian He Zao Bao, Wan Bao, Omy.sg, My Paper, UWeekly, The Peak Magazine, Exquisite Magazine, Utusan, and Faces Magazine. .