Free

Listen Early. Succeed Sooner.

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Location

Lazada Ltd.

AXA Tower, 8 Shenton Way

Singapore, Singapore 068811

Singapore

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Description

Tackling your next design challenge? Wish you could conduct more comprehensive research? Join our three experts on planning and managing your research, so you get data that’s useful and actionable for your design.

With a total of 32 years of user research experience in multiple industries, our speakers will be your ultimate guide down this sometimes confusing task. Practice conducting research that informs your strategies and decisions early on in the design process: Understand why preparation is essential, how to prepare for research, budgeting time to prepare for research, linking research prep to your design, and moving on from prep to research design.

Please note this is an interactive event where all attendees will be asked to participate in hands-on activities.

Agenda:

18:30 – 19:00 - Registration & Refreshments

19:00 – 20:30 - Workshop

21:00 – 21:30 - Q&A Session

21:30 – 22:00 - Networking



Speakers Profile:


Sanchita Ray, VP of User Researcher at Lazada Group

For the past 17 years, Sanchita has been exploring different research methodologies and data analysis techniques, to utilize different data sources for comprehensive insights. Her experience in working in Dubai, Hong Kong, India and Singapore helps her notice the nuances of culture and how it impacts consumer behaviour and design decisions.

Beyond work, she likes to travel and collect pieces of art from local artisans.


Donnie Lee, Senior User Experience Researcher at RedMart

Born in Taiwan, Donnie currently works as the senior design researcher in RedMart/ Lazada. He is responsible for research project planning, conducting field research & collaboration across teams.

With years of experience as a designer, Donnie understands the product development process and works closely with the teams to turn the user data into actionable insights for design and strategic planning to meet the business needs of the company.

Apart from the daily work, he is a curious learner, a digital book worm and a father of a 5-years-old. His wide interests include piano, photography, popping dancing and digital art. He is always eager to create new things and strive to stay simple and true to solve the problems.


Andrew Cheah, Senior User Researcher - PropertyGuru

Andrew has eight years of research experience in marketing and design roles, tied with an education in psychology and human-computer interaction. His career led him from agency-life, to working in a big tech company, and finally landing at PropertyGuru where he currently works as a Senior User Researcher. He works closely with designers, product owners and marketers to uncover a solid understanding of property seekers and agents – their motivations, their attitudes, their behaviour – to implement in company decisions big and small.

When he’s not probing people about property and their personal life, you can find Andrew writing surreal, paranoid short stories about property purchase and rental.

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Date and Time

Location

Lazada Ltd.

AXA Tower, 8 Shenton Way

Singapore, Singapore 068811

Singapore

View Map

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