Lunchtime Talk: The Influencer Marketing Dilemma - Unlocking Real Value Amidst Fake Followers, Views & Likes

Join us for our Lunchtime Talk series that brings together our corporate partners to hear game-changing tech startups share their ideas, insights, and approaches. Be inspired by our resident innovators!

Despite the uphill battle against the growing sense of mistrust in the IM ecosystem, over 50% of all marketers who use IM plan to increase budget allocations next year.

Earlier this year, Unilever CMO Keith Weed vowed not to work with influencers who buy followers, not to buy followers for the company’s brands, and to prioritise partners who increase transparency, and help eradicate bad practices throughout the whole ecosystem.

This session attempts to sketch a blueprint on how to fight fraud, fix gaps in IM practice, and bring content back to influencer marketing.

The session will cover these key areas:

• What is Influencer Marketing (IM) fraud, and how can brands learn to tackle it?

• How can you fix the inefficiencies in the IM lifecycle?

• What is the role of 'content' in IM?

Agenda

12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End

About the speaker

Mudit Swarup - CEO, Socializta

About the company:

Socializta tracks 10.9 million influencers, 99 thousand brands and 44 thousand media companies globally to consistently publish useful content that inspires, educates or entertains customers in exchange for their attention, consideration and loyalty.