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Marketing Excellence: Google & Facebook Advertising (SkillsFuture Approved)

Conversion Hub

Marketing Excellence: Google & Facebook Advertising...
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Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular 1 hour before event starts $399.00 $0.00

Share Marketing Excellence: Google & Facebook Advertising (SkillsFuture Approved)

Event Details

This course is for individuals without prior marketing knowledge. This is a course designed for beginners. For advanced courses, check out our Masterclass Courses




  • Have you tried boosting your post & got no sales?
  • Did you sign up for a free preview, a $3000 course & realize you can’t apply any of those skills?
  • Did you go through a day of training to find out the trainer was soft selling you services the whole time?
  • Learn the truth behind digital marketing by exploring the fundamentals & industry specific best practices
  • Discover how 197 clients use our lead generation system to consistently generate leads for their businesses




This course is for individuals without prior marketing knowledge. This is a course designed for beginners.


Learning Outcomes


By the end of this course, participants will be able to:


1. Replicate the Conversion Hub Lead Generation Model for themselves
2. Design & create a “Grade A” landing page based on worldwide accepted principles
3. Create, Manage & Optimize an AdWords Campaign
4. Create, Manage & Optimize a Facebook Campaign


Curriculum Overview


a. Lead Capture: Landing Pages (Hands On)


The Customer Lifecycle Marketing Funnel
5 elements of a “Grade A” landing page
Crafting a Unique USP
Choosing the appropriate media for your landing page
Highlighting benefits, NOT features
Using Social Proofing techniques to convert fans to advocates
Designing the “perfect” Call-To-Action


b. Traffic Generation: Google AdWords (Hands On)


Google AdWords Account Setup
Account Management & Organization
Using Google Keyword Planner to analyze competitors & optimize campaigns
Writing Optimized Ads that lead to conversions
Advanced Strategies: Display Advertising, Conversion Tracking, CRM Integration


c. Traffic Generation: Facebook Advertising (Hands On)


Facebook Page Management
Methods to reach your audience
Defining an ideal target audience
Choosing the right Ad Format
Using human psychology to write high performing Facebook Ads
Advanced strategies: Custom & Lookalike Audiences



BLENDED LEARNING 24/7 Complimentary Online Access to Facebook Marketing course on our Online Academy worth $88, Over 100 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets.

Blended Learning


Certification of Completion in partnership with a SPH Associate Company
FREE $75 Google Adword coupon Valid when you spend $25 *
Exclusive discounts for digital marketing services worth up to $500
24/7 Complimentary Online Access to all online marketing courses worth US$229, Over 500 minutes of Step By Step Training Videos, Mind Maps and Cheat Sheets
Google AdWords Resource Guide
Facebook Advertising Resource Guide
Course Slides (PDF)

Disclaimer : Coupon use subjected to Google Coupon’s Terms & Condition. All printing will be done in black and white.


Fees & Funding

Individuals (w/o SkillsFuture): $399
With SkillsFuture: $0
Group Discounts Available.
PIC Grant Eligible.



“I am a IT professional specializing in Wordpress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”
ChoonHong, Founder of Mimzo Solutions


“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”
Henry Seah, Founder sgCarMart


“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”
Linda Teo, Head of Marketing



1. Where can I contact you for any questions?
Drop us an email,

2. How do I get to the venue & where can I park?
Our address is 61 Ubi Ave 2, Singapore 408898. Parking is available at the venue. The nearest MRTs are MacPherson (Circle Line) or Eunos (East-West Line).

3. Will my venue change?
Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 3 days advance notice by Email & SMS (if you have left your number during registration).

4. Are tickets refundable or transferrable?
Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a one year expiry for the period for transfer.

5. Do I need to print my ticket for the event?
You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

6. Is there a minimum class size to proceed?
Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

Do you have questions about Marketing Excellence: Google & Facebook Advertising (SkillsFuture Approved)? Contact Conversion Hub

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When & Where

Conversion Hub
61 Ubi Ave 2, #07-07
Automobile Megamart
Singapore, Singapore 408898


Conversion Hub

Conversion Hub is a Google Adwords Certified Partner and a S6 Gebiz Government approved vendor for projects up to $3,000,000. We are an award winning agency and the digital advisor to the Direct Marketing Association of Singapore.

Some of the government and private companies that we have worked with include SMU, NUS, MIT, NHB, Singapore Pools, Prime Minister Office, Mindef, SingTel, HDB, Sentosa and many more.

  Contact the Organiser
Marketing Excellence: Google & Facebook Advertising (SkillsFuture Approved)
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