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Monetizing Your Mobile Application(s)

The Hub Singapore

Tuesday, 15 April 2014 from 18:30 to 20:30 (Singapore Standard Time Singapore Time)

Monetizing Your Mobile Application(s)

Ticket Information

Type End Quantity
Hubbers and Public Ended Free  

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Event Details

Join Hubber Erwan Mace as he shares about his experiences running the Developer Relation efforts of Google in South-East Asia, as well as developing and publishing his very own mobile applications for iOS and Android such as Muslim Pro, which recently reached 10 million downloads, and which is entirely monetized through in-app purchases and mobile advertising.
Key Takeaways 
  • Explore the various monetisation options available in today's app ecosystem 
  • Discuss best practices to optimise mobile advertising revenues
  • Learn why and how you should implement in-app purchases 
  • Get a chance to discuss your app(s) and any of your monetising challenges with Erwan

Date: Tuesday, 15 April 2014
Time: 6.30 - 8.30PM
Venue: The Hub Singapore

About Erwan
Passionate geek/technologist, web and mobile developer, senior executive and entrepreneur, Erwan has spent the last 17 years holding senior technology positions at multinational corporations such as Alcatel, Akamai, Vivendi and Google as well as for internet success story startups such as Spray (acquired by Lycos in 2000) and Soundbuzz (acquired by Motorola in 2008).

Erwan currently runs Bitsmedia, a Singapore based mobile application development company he started in 2009 and to which he returned full time after leaving Google in June 2012. Bitsmedia develops and publishes, among others, the leading Muslim Pro mobile application, which had 10 million downloads as of March 2014.

Erwan is trilingual in French, English and Bahasa, and holds an MS in Information Systems Engineering and an MS in Management Sciences.

Hub Toolbox

Monetizing Your Mobile Application(s)  is one of the HUB 'Toolbox' sessions; events on the platform are facilitated by HUB members and curated & supported by The HUB Singapore team. They provide peer-driven learning opportunities that are applicable to participants' own ventures or ideas while also encouraging and enabling collaborations within and beyond the community.

Do you have questions about Monetizing Your Mobile Application(s)? Contact The Hub Singapore

When & Where

The Hub Singapore
National Youth Council Academy
113 Somerset Road
Singapore, Singapore 238165

Tuesday, 15 April 2014 from 18:30 to 20:30 (Singapore Standard Time Singapore Time)

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The Hub Singapore


The Hub is Singapore’s largest community of entrepreneurs, creatives and techies. We are a co-working space and community in Singapore, located in the heart of the museum, arts and design precinct. The Hub offers mentorship, incubation, workshops, inspiring events, networking opportunities, and corporate innovation labs.

Whether you are an entrepreneur, social entrepreneur, techie, designer, creative, corporate professional, freelancer, student or in the midst of a mid-life career change – join our collaborative community as we prototype the future of business, technology and society.


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