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NUS-ISS SkillsFuture Series Seminar: In the Driver’s seat – Data, Content a...

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Lifelong Learning Institute

Event Hall 1-2 (Level 1)

11 Eunos Road 8

Singapore, 408601

Singapore

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Description

The digital media industry is in exciting times. With new technology advancements like AI, machine learning, and abundance of data sources, the face of media is changing. Consumers are more demanding and the way we reach out and engage them have also evolved. Today’s industry practitioners have to grapple with multiple levers of digital marketing, data, technologies, user experiences and content creation all at the same time.

Join NUS-ISS as we dive into these areas and explore various facets of digital media. Learn how data is used to reach our customers effectively, what is user experience and why does it matter, and how to create engaging online content. At the end of the session, join the speakers and panellists to discuss the essential and emerging skills sets we need for the digital media industry.

Who Should Attend

Working practitioners and professionals in the industries who are interested in the digital media industry. PMETs who are keen to understand how the different pillars of digital marketing, data, user experience and content creation are changing and shaping the way we reach and engage customers.

Speakers

Ms Lim Wee Khee, Chief, Digital Innovation & Design Practice, NUS-ISS

Mr Deanson Lee, Digital Director, Havas Media

Ms Chin Wun Yunn, Senior Lecturer, Digital Innovation & Design Practice, NUS-ISS

Mr Ray Pang, Film-maker, CATHARSIS, and Lecturer, Singapore Media Academy



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Date and Time

Location

Lifelong Learning Institute

Event Hall 1-2 (Level 1)

11 Eunos Road 8

Singapore, 408601

Singapore

View Map

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