Online Coffee Market in Singapore | Sharing Session

Online Coffee Market in Singapore | Sharing Session

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Online event

A detailed breakdown of the online coffee market in Singapore, covering the environment, the competitors and also the advertisements.

About this event

Why are we keen to look at the online coffee market in Singapore?

Mainly due to the changes in the consumption pattern due to the current situation.

In the past year, due to the current situation, more people are buying coffee and coffee machines online. And similarly, the established companies are revamping their online presence, while there are many new roasters coming on board to sell online. The barriers to entry is lower but the competition continues to be intense.

As shared in our other workshop, there is one key thing to know to succeed in this hyper competitive environment - your customers and what they are looking for. And in this coffee market research in Singapore, we will covered:

- The market share of coffee brands in Singapore - looking at the searches and traffic on the top 10 brands

- Portioned coffee market in Singapore - what is their share of search on a monthly basis

- The breakdown of what consumers are looking for seen through JTBD (jobs theory) using keywords intent.

- The breakdown in the advertisements for some of the coffee brands and what they are paying.

A session organised by: On Coffee Makers