Online via Zoom - Customer Behavioural Insights

For more information: www.casugol.com/cbi

International Acclaimed Certification. 5-Star Reviews

Suitable for everyone. Learn in an Interactive, Supportive and Encouraging Environment.

Duration: 90 Minutes

Certification: Participants will be awarded a Certificate of Completion upon completing the course

Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.

Course Objective

Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour

Pre-Requisite

No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience

Examination

No Examination

Module 1 Introduction to Customer Behavioural Analytics

Topics Covered

• What is Customer Behavioural Analytics
• Behavioural Analytics and Its Application
• Pyschological Analytics vs. Data Analytics
• Understanding the Data Analytics Process
• Segmentation Techniques
• Samples vs. Population
• Introduction to Predictive Modeling

Module 2 Analyzing Customer Behaviour

Topics Covered

• Tools and Software Used for Customer Behavioural Analytics
• Deep Dive into Machine Learning
• Logistic Regressions, Decision Trees, CART, Clustering
• Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
• Exploratory Analysis based on Customer Data
• Understanding Customer Buying Patterns using Machine Learning