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Mandarin ORCHARD Hotel

333 Orchard Road

Singapore 238867

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What are you known for and how to build your personal brand?

Whether in social or business situations, people take an average of 10 seconds to evaluate you. In this workshop, you will learn about first impressions and how to create the desired one. You will understand more about visual poise and posture, manners and attitudes to project yourself positively and confidently in business and social settings.

You will also learn about personal branding and how you can create yours to stand out in your organisation and make a positive personal impact on others. This is the essence to business success and being a marketplace champion.

You will learn the following topics:


1. Dress to influence as executive chic in what you wear, for you are your own billboard for your personal ad campaign.

2. Using colours in what you wear to project authority and credibility.

3. Corporate charisma.

4. Projecting visual poise and confidence.

5. Professional behaviour and attitude.


1. What is Personal Branding and why it matters.

2. How to manage your first impression to increase your personal impact.

3. Project visual confidence and effectiveness.

4. Strategies to strengthen your brand.

Presented by: Futurasia Professionals Pte Ltd

*Course Fees: 40% PIC subsidy applicable (subject to IRAS/PIC's policies).

Trainer's Profile:

Suzenne Zheng is a renowned Personal Branding Strategist and Personal Coach, specialising in Impressions and Image Management programmes in Singapore.

She is the Founder of First Impressions Image International™ in Singapore (estab since 1990) and has certified more than 100 image professionals in Asia since.

She is also the author of the bestseller “Image Quotient” and the newly launched “From Lambs to Lions” – a book on Personal Branding and Image Management.

Suzenne is trained in NLP (Neuro Linguistic Programming) by the Master Institute of New York.

Futurasia Professionals Pte Ltd reserves the right to adjust facets of the workshop or to substitute the facilitator owing to exigencies of organisation, administration and logistics. In the event of a change in the dates or venue, or a cancellation of the workshop, participants will be notified via email prior to the event.

The Workshop Fee includes Lunch and Tea Breaks.

By responding to this event posting and providing your personal data, you consent to Futurasia Professionals Pte Ltd contacting you regarding Personal Branding Workshop including via the telephone.

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Mandarin ORCHARD Hotel

333 Orchard Road

Singapore 238867

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