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SEO Internet Marketing for Beginners

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6 Raffles Quay, #15-00

Singapore, 048580


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Event description


Small Class Training (Max. 6 participants) | 80% hands-on training

What you will take away from this hands-on workshop:

✓ Discover 15 ways you improve your website's SEO ranking
✓ Identify a SEO-friendly web structure every website needs!
✓ Design and Create FREE pop-ups (without coding) to CONVERT web traffic into email leads
✓ Design and Create FREE landing webpages without coding knowledge!
✓ Explore and Identify the demand of each SEO keyword(s).
✓ Explore the basics to Google Analytics, learn how to measure, and what to look out for in your website analytics

By the end of the workshop, participants will be able to take immediate steps and improve their website's SEO ranking on Google.
Learn the terms and lingos of SEO and SEM, and be able to understand what SEO Internet Marketing is all about.

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

2. Guide to Internet Marketing: Websites

- How does Google rank my website?

- 10 ways to improve my SEO ranking within 3~6 months

- How can i convert my website traffic into leads?

- Learning from Case Study

3. How can I drive more traffic to my website?

- Create a SEO & SEM keyword Strategy (Google Keyword Planner)

- Learn to write benefits rather than features

- 7 Tips to having better conversions on your website

4. What are Landing Pages? How can i build them for FREE without coding?

- Guidelines to using Landing Pages effectively

- Content structure to aiding you in converting more LEADS in your Paid Advertising Campaigns

5. Hands-on activity: Creating a Landing Page Campaign

- Creating a Landing Page Step by Step with Trainer (No coding required)

- Creating your own Landing Page (No coding required)

6. Google Analytics

- Integrating Google Analytics in your website (cPanel and Admin Access required)

- What does the Google Analytics Reports mean?

- 5 important metrics within Google Analytics Reports

7. What can you do on your website to improve your SEO Ranking?

- Optional consultation with trainer on your website, 10~15 mins per participant

- Coming up with your Internet Marketing Strategy & Plan

8. Final Q&A with trainer

What you will need to bring to class:
• Laptop, charger,
• Mouse and mouse pad

Registration options:
(a) SkillsFuture Credits (email us)
(b) EventBrite
(c) Corporates: Bank Transfer / Cheque

What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Credit Eligible.

No cash required. Email us at for payment instructions to pay us directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Training grants for companies

Companies can claim $2 per hour from SkillsFuture if they sponsor their employees for the training. All you need is our course code to apply for it on SkillsConnect.

About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Till date, she has conducted more than 1,000 training hours.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Other SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ Email Marketing with MailChimp (for Beginners)
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Ad Manager Tool Course
✓ Instagram Marketing for Beginners + Social Media Ads with PowerPoint (Bonus Content)
✓ Content Marketing for Social Media and Websites
✓ Integrated Facebook Marketing for Business and E-commerce Owners
✓ Integrated MailChimp Email Marketing for Business and E-commerce Owners
✓ SEO Internet Marketing for Beginners
✓ Google Analytics Course for Business and WordPress Website Owners

Enquire with us at

Connect with us on:
Facebook | Instagram | YouTube | Website

Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:

More workshop testimonials can be found on our Facebook Reviews


1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
In the event that there are insufficient participants, we reserve the right to reschedule the class. In such circumstances, we will notify you no later than 3 days before the event.

3. Where is the venue of the workshop?
6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.
Our office is beside Hong Leong Building, 3 mins walk from Download Line, exit A.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at on your requirements, and we will be in touch with you within 2 working days.

Charmaine occasionally conducts design and digital marketing training with Life Long Learning Centre, under Institute of Adult Learning (IAL). Follow us on Social Media to be one of the first to learn about our FREE courses conducted under IAL.

Charmaine also conducts customized corporate training for schools, and companies as well.

Here's Charmaine in action training 15 staff and lecturers from Singapore University of Technology and Design (SUTD). If your company or organization requires in-house corporate training for your staff or employees, do reach out to us at

Date and Time


6 Raffles Quay, #15-00

Singapore, 048580


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Refund Policy

No Refunds

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