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Shaping Sustainable Behaviours: A Presentation by the UK "Nudge Unit"

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Singapore Sustainability Academy

180 Kitchener Road

##06-10

Singapore, 208539

Singapore

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Join us for a presentation by Alexander Clark, Senior Adviser at the UK Behavioural Insights Team (BIT) with specialist inputs by Toby Park, Head of Energy and Sustainability at BIT.

Environmental sustainability and climate action is firmly on the global agenda. The world needs to undertake immediate and radical societal/economic restructure in order to prevent catastrophic climate change and major bodiversity loss. As Singapore works towards the implementation of its Paris Agreement Commitments and wider SDGs, engaging citizens in the conversation will become increasingly important in order to encourage progressive behaviour change from the ground up.

The session will provide an introduction into behavioural insights, using case studies from different domains around the world, with consideration of how social psychology and behavioural economics can be applied to help people make sustainable choices.

About the UK "Nudge Unit"

The UK has deep expertise in behavioural science, from its institutes of higher learning as well as its varied collection of within-government ‘behavioural insights’ teams and units. The latter have emerged from the original Behavioural Insights Team (BIT) set up within the UK Cabinet Office in 2010, popularly known as the ‘Nudge Unit’. The UK's Behavioural Insights Team, the world's first government institution dedicated to applying behavioural science to public policy. BIT has been working in Singapore since 2012, and set up their Singapore office in 2017. Their work has varied from encouraging blood donation to reducing the size of HDB mortgages, as well as helping develop BI units in the Ministry of Manpower, Ministry of Home Affairs, and Ministry of Health.

More on the speakers:

Alexader Clark

Senior Advisor, BIT Singapore

Alex joined the Singapore office when it first opened in 2016; since then, he has led our work on retirement adequacy and housing decisions with the Financial Planning Programme Office, created and delivered two 26-week practitioner courses in behavioural insights with the Public Service Division, as well as supporting the development of a behavioural insights unit within the Ministry of Health. More recently, he has been working on sustainability projects, developing notes on effective messengers and messages for combating the illegal wildlife trade with TRAFFIC.

Toby Park (participating remotely)

Head of Energy & Sustainability

With a background in cognitive/social psychology and in engineering, Toby leads the energy and sustainability portfolio at the Behavioural Insights Team. Toby's interests lie principally in the psychology of sustainable behaviour, and more broadly in applying behavioural science and rigorous evaluation methods to energy efficiency and environmental policy. Toby has lead a number of research projects for the UK government, commercial partners and global NGOs. This work spans smart heating controls, smart metering and energy feedback, sustainable food consumption, wildlife conservation, air quality, adoption of sustainable transport, biosecurity behaviour among farmers, waste reduction and more. Much of this work has a strong empirical dimension, drawing upon further expertise in impact evaluations and research methods as applied to environmental policy interventions.

Agenda:

8:15am Registration and Breakfast

9:00am Presentation Begins

10:00am Refreshements

10:30am End of Event

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Date and Time

Location

Singapore Sustainability Academy

180 Kitchener Road

##06-10

Singapore, 208539

Singapore

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