SoLoMo Thursday -Gamification: Level Up Audience Engagement With Fun & Play
Thursday, August 29, 2013 from 7:30 PM to 9:00 PM (SGT)
For a LIMITED time only!
SoLoMo Thursday is FREE thanks to the CO.
However, DONATIONS are welcomed.
Help keep SoLoMo Thursday going.
the CO. is an award-winning ecosystem of coworking, office, meeting & event space in the CBD.
$4.5bn of investments in social media technology & $50bn in cost of loyalty programs, & yet 84% of customers still do not see Facebook brand updates, 55% of customers are inactive in loyalty programs & 70% of online communities do not log in. Is Gamification, the lovechild of SoLoMo and Gaming, the magic pill to help these brands increase engagement with their target audience? Does introducing game psychology & making the digital experience more game-like truly improve stickiness & retention?
Speaker: Keith Ng
Co-Founder of Gametize
Keith leads Gametize, a gamification technology & consulting company, where he led a successful pitch about the company's main platform, GameMaki, the Wordpress for games, on ChannelNewsAsia's Angel's Gate Season 1 (http://gametize.com/angelsgate). Keith, together with his team, has worked with companies including Standard Chartered Bank, DBS, & SPH in a bid to disrupt & “gametize” both enterprise & consumer audience engagement, focusing mostly on Mobile & Asia.
Prior to Gametize, Keith launched gamified products in various verticals from dating (famemark.com) to sports. As a pioneer of gamification in the region, he has been invited to speak in various international conferences, including the Gamification Summit in San Francisco. He is passionate about how Gametize's technology can promote the greater good of society & improve lives in fun ways.
When & Where
SoLoMo Thursday is a non-profit event created to bring online Social, Location-based and Mobile awareness to B2C businesses. The cost of your ticket helps to cover all ticket expenses only.
SoLoMo Thursday seeks to provide advice and insight on applying strategies of Social, Location-Based and Mobile Media to your business and aims to:
✔Explore the usage of diverse social media platforms & mobile apps
✔Assist businesses in applying different social media channels & strategies to different industries & functions in Sales, Marketing and PR.
✔ Present upcoming SoLoMo technologies
✔ Analyse a number of industry case studies and global statistics
✔ Enable networking with like-minded businesses