SoLoMo Thursday - Why Everybody Hates Your Mobile Advertisement
Thursday, April 25, 2013 from 7:30 PM to 10:30 PM (SGT)
PLEASE NOTE CHANGE OF VENUE
Speaker: Christian Geissendoerfer
Christian is the Founder and CEO of YOOSE: the global hyper-local mobile ad network. Responsible for driving the commercial & technical vision for the company as it continues to grow, Christian directs the team servicing a diverse partner, publisher & customer base of brands, agencies & deal sites across global markets. YOOSE counts leading brands such as Audi, Orange, EA Games & Optus to its clients.
Expertise in customer engagement, route-to-market strategies & brand management stems from Christian’s many years of experience working for leading companies such as Lotus Development Corporation, Deutsche Bank & IBM where he held senior positions both in Sales and Marketing across the EMEA region.
Christian is German but resides in Singapore where YOOSE has its global headquarters.
Topic: Why everybody hates your mobile advertisement
As with traditional advertising, mobile ads that fail to engage can do your brand reputation (and budget) more harm than good. So what makes a mobile ad campaign work?
In this session, we’ll examine case studies from successful & not-so successful mobile advertisements from diverse industries – automotive giants and retail chains to entertainment franchises & online companies – to see how the power of SoLoMo can be used to successfully create mobile ads!
- WHY choose mobile ad campaigns?
- HOW to engage consumers using mobile ads?
- WHAT are the big data benefits from behind the scenes that can be used for re-targeting your mobile ads?
When & Where
SoLoMo Thursday is a non-profit event created to bring online Social, Location-based and Mobile awareness to B2C businesses. The cost of your ticket helps to cover all ticket expenses only.
SoLoMo Thursday seeks to provide advice and insight on applying strategies of Social, Location-Based and Mobile Media to your business and aims to:
✔Explore the usage of diverse social media platforms & mobile apps
✔Assist businesses in applying different social media channels & strategies to different industries & functions in Sales, Marketing and PR.
✔ Present upcoming SoLoMo technologies
✔ Analyse a number of industry case studies and global statistics
✔ Enable networking with like-minded businesses