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Startup Op - What is your brand?

*SCAPE Co. Ltd

Thursday, 27 February 2014 from 18:30 to 21:00 (Singapore Standard Time Singapore Time)

Startup Op - What is your brand?

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“It is often the case not what the brand stands for, but what consumers perceive the brand stands for.” ― Sudio Sudarsan

This February, we invite speakers to share with us on one of the most overlooked element of start-ups - the brand. Learn what constitutes an effective brand and hear how you can effectively profile yourself on social media networks such as LinkedIn to attract potential investors, talents and customers.


Song Lili, NTU ideasinc 

Lili is the program lead for ideasinc, a 10-month long start-up accelerator program. Ideasinc invests time and resources to go in early and discover rock-stars, transforming ideas into actionable solutions and products, through fundings, mentorships and capacity building program. She is also actively involved in the start-up scene, having her own start-up Top Sport Group and once managed a social enterprise when she was studying marketing in NTU.



Alvin Kan

Alvin is a relationship manager at LinkedIn, which today is the world’s largest professional network on the internet. Alvin partners companies to attract the best candidates through LinkedIn and helps them make better talent decisions through delivering data analytics and insights. His personal mission is to help organisations transform the way they hire, market and sell through digital technology. Alvin happens to be one of the pioneers of the LinkedIn Singapore office when it started about 2 years ago, and embraces the culture, rush and excitement of a startup environment. 

Jean Tan, Aago Brand Consulting

Jean Tan (PMC Certified) who manages Aago Brand Consulting has had broad experience as a brand and marketing consultant and corporate executive. Her experience as Head of Brand, Business Strategy and Marketing positions at several banking/financial institutions and MNCs, span 23 geographical markets from Brunei to Zimbabwe. 

Gerard GonzalesNanyang Technological University

Gerard is Adjunct Associate Professor of Marketing at the Nanyang Business School (NBS) and Cornell Nanyang Institute of Hospitality Management (CNI), Nanyang Technological University (NTU). He teaches in the undergraduate and post-graduate (MBA & MMH) programmes, as well as conducts executive development workshops for various local and multi-national corporations. Through his hospitality management consulting practice, Gonzales & Associates, formed in 1989, he has consulted and trained in the areas of strategic planning and marketing, customer value and asset management to chain and independent hospitality corporations in Singapore, Malaysia, Indonesia, Thailand, China, France and the United Kingdom. He has over 30 years of working experience in the hospitality industry in Singapore, Malaysia, Indonesia and USA and is a co-author of a chapter in the book “Business Opportunities in the Philippines” published in 1997 by NTU and Prentice Hall.

Lester Chee, Niche First

Lester founded Niche First, a digital advertising agency based in Singapore. He has helped numerous brands including Singapore's largest Custom Shirt retailer, Marcella & the highly-rated note-taking iPad App, NoteShelf - launch successful customer-acquisition digital campaigns. Prior of Niche First, Lester co-founded a USA-based social commerce startup, ZoopShop Inc.

Programme Schedule



6.30pm – 7pm

Start of Registration/Refreshments

7pm – 7.05pm

*SCAPE Introduction/Updates

7.05pm – 7.30pm

Keynote: LinkedIn

7.30pm – 8.15pm

Panel Discussion: What is your Brand

8.15pm onwards

Business Advisory Clinics/ Networking

Do you have questions about Startup Op - What is your brand?? Contact *SCAPE Co. Ltd
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When & Where

Colony, HubQuarters @ Level 4
Singapore, SG 237978

Thursday, 27 February 2014 from 18:30 to 21:00 (Singapore Standard Time Singapore Time)

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*SCAPE Co. Ltd

*SCAPE Co. Ltd is a non-profit organisation with its mission and vision rooted in support of youth, talent and leadership development. The organisation aims to facilitate youth-oriented programmes and support within various communities of youth interest. The youth of today will be inspired and empowered to DREAM IT AND LIVE IT at *SCAPE!

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